When it comes to purchasing their own gifts for the holidays, six in 10 respondents to a survey shared they make their spouses or partners actually give these gifts to them to maintain a bit of a surprise

By People Staff
April 30, 2021 01:00 PM
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When giving gifts, it's the thought that counts, not the occasion — which is why 84% of women have even bought their own gifts for holidays they don't actually celebrate.

That's according to a recent survey of 2,000 American women, in which 68% declared that they've shopped for their own gifts themselves, most notably for their birthday (73%), Christmas (65%) and Valentine's Day (61%).

Conducted by OnePoll on behalf of Mejuri, the survey revealed that moms are often the ones spoiling themselves for Mother's Day; over half (54%) of all women polled bought themselves a Mother's Day gift.

Half (53%) also buy themselves more during holidays than they would otherwise, and 47% of women have shopped specifically for a present that someone else in their life could give them.

When it comes to purchasing their own gifts for the holidays, six in 10 respondents shared they make their spouses or partners actually give these gifts to them to maintain a bit of a surprise. Another 60% have done the same with one of their children.

When it comes down to how women are dropping hints, 64% said they prefer the subtle route and offer their loved ones' suggestions.

Just over half (52%) of women polled, however, prefer a more direct approach: sending direct links to buy certain products online.

Meanwhile, those who don't talk about what they want frequently cited not being comfortable with it (41%) or not wanting anything in the first place (34%).

According to the survey data, the average woman polled has felt disappointed by 42% of the presents they've received in their lives so far.

Another 59% believe they're the most thoughtful gift-giver in their immediate family — and over the course of the pandemic, 42% believe they've bought more presents for others in their lives than they typically do.

Of course, that doesn't mean women aren't buying more for themselves, too — 52% confirmed that they already are.

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At least when they set out to shop for others, American women are generally likely to stick to that plan — only 29% have kept an item for themselves that they originally bought for someone else.