Lester Holt on Covering Coronavirus Pandemic for Younger Audiences: 'Empower Them with Knowledge'
With NBC Nightly News: Kids Edition, the anchor, 61, aims to deliver the latest headlines with clarity for young people, careful not to talk down to the target audience, rather to help them understand the unprecedented worldwide situation.
"It's a great way to continue to leverage our reporting strength and our integrity and reputation, but to tailor a newscast toward a younger audience," Holt tells PEOPLE of the new series. "Not to sugarcoat it, but to really tell it in a way that they might find some news that will comfort them, that will help them understand that they're not alone ... and also try to empower them with knowledge about the virus."
Holt notes that "the more you know about something, the less scary it becomes."
The journalist did, however, become aware that a barrage of updates about the pandemic became overwhelming to some, prompting the new family-friendly approach.
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"Every night I would do the newscast and it was just so grim and so heavy and the numbers were so overwhelming. I began in the back of my mind to worry about — there's families that are watching, there's kids that are watching right now," says Holt.
"Traditionally when we have a very sensitive story, we do a warning that advises our viewers it's graphic, but in this case it was 30 minutes of just really tough stuff," he adds. "When this idea was presented, it was like, 'Oh, this is terrific.' "
According to Holt, the Kids Edition is "more casual" — not only because the anchor ditches the suit and tie for a less-formal attire.
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"We do try to write it in a way that we make sure that we explain some of these things that you're hearing a lot about, like vaccines," he explains. "A lot of the program is built around their questions. We invite families to send in the kids on tape, to text us their questions ... and that's been great because it really helps us know where kids are thinking."
"They're worried about things like, 'Well, why can't I see my grandparents? Why can't I be with my friends if they're okay and I'm okay?' They're all legitimate questions and I think ones that even we adults are asking as well."
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