"The side-by-side comparisons were just not good for my soul," she writes on her new website and app

By peoplestaff225
Updated December 03, 2020 03:20 AM

After Kourtney Kardashian received rave reviews on her maternity style while pregnant, Kim Kardashian West thought she would just follow in her sister’s footsteps.

But borrowing a few looks from Kourtney’s closet turned out to be one of the mom-to-be’s greatest fashion faux pas.

“Everyone used to say Kourtney had the best pregnancy style, so I would borrow a dress she wore when she was pregnant, and OMG it did not look the same!” Kardashian West writes on her new website and app, launched Monday.

“The side-by-side comparisons were just not good for my soul, so I finally had to figure out my own style that worked for ME!”


The final straw, and motivation to find her own outfits, came after working with a team of five stylists vying for entirely different looks on the mom-to-be.

“I didn’t even know my signature style yet, let alone how to dress for a baby bump!” she explains. “My style kept changing and nothing was consistent.”

Things have since changed: Unlike her pregnancy with daughter North, Kardashian West is all about showing off her growing baby belly while expecting her second child.

“This time around, I know what I like — plus, I am confident and not trying to hide my bump. I actually want to accentuate it,” the reality star, who will welcome a son with husband Kanye West in December, says.

“And yes, long coats to cover my fat arms and ass! It’s such a trip how your body grows and changes, and at the end of the day, you have to wear what you are comfortable in and what you feel good in.”

She adds of her decision to constantly don a coat during summer, “I don’t care what the weather is, I will always wear my coats. I am always freezing, so it works out perfectly for me!”

Now that she’s finally found what works for her and her baby bump — neutral colors and black — Kardashian West isn’t afraid to look back on a few of her former ensembles and cringe.

“I also look back at my last pregnancy looks and sometimes I am mortified,” she admits, adding that her pre-eclampsia made dressing difficult during her first pregnancy.

“I actually am a few pounds heavier this pregnancy than my last, yet somehow I look so different. Maybe it’s because you carry a boy differently than a girl, maybe it’s because I don’t have the swelling that I had last time when I had preeclampsia, OR maybe it’s because I am confident in my style and know what to expect.”


Unlike her mama, 2-year-old North tends to opt for simple yet chic looks: She prefers to stick to loose-fitted clothes — and plenty of fun accessories.

“North loves wearing oversized clothes. She wears this Peas & Queues sweatshirt around the house all of the time because it’s so comfy!” Kardashian West shares.

“She loves trying on Mommy’s Jacob & Co. jewelry, so I let her.”

If you want an all-access pass to all apps, premium content lives behind a subscriber paywall.Jen Garcia, Executive Editor of the Kardashian/Jenner Apps, told PEOPLE that all products the sisters share on their individual apps are ones they are truly passionate about, and most will be shoppable for fans. “There are no partnerships or advertising on the sites and apps at this time,” she confirmed.

“Kim is very high-end. It’s about mixing high fashion with being a mom,” Garcia told WWD. “You’re going to see a lot of beauty from her. She’s focusing a lot on tutorials.”

— Anya Leon