Batter's Up! Jessica Alba's Honest Company Launches Line of Baseball Team Diapers: 'MLB Was a Very Natural Fit for Us'
It's fun "to be able to get creative with something that is not normally seen as fashionable," Jessica Alba says of the Honest Company's new Target line
Jessica Alba just hit a marketing home run.
“As a family-oriented company, MLB was a very natural fit for us,” Alba, 35, said in a press release. “Families are at the core of the MLB fan base and through this collaboration, we are able to give families more ways to support the teams they love.”
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“It’s so much fun to be able to get creative with something that is not normally seen as fashionable,” Alba added of the collaboration process. “We get to be fashion-forward and I know something as small as a fun diaper print brings a little joy to what otherwise could be a pretty mundane task.”
She continued, “One of the best parts of this job is brightening up a parent’s day.”
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“Coming from Los Angeles, the Dodgers are such an iconic brand, so of course I’m a fan,” she says. “Baseball was the only sporting event that I would go to with my family, so it’s really nostalgic for me.”
Alba adds, “I also played baseball growing up — it was one of the only sports I liked.”
Born a Fan diapers are currently available online at Target.com for $14, as well as in select stores.