Jennifer Garner Co-Founds Organic Company Once Upon a Farm: 'I Am Passionate About Childhood Nutrition'
"Once Upon a Farm helps parents keep their promise to deliver the best nourishment for their children's bodies and souls," says Jennifer Garner
Actress, mom — and now nutrition ambassador!
Jennifer Garner is joining up as a co-founder of Once Upon a Farm — a company currently offering a line of cold-pressed organic baby food and applesauce — who announced in a press release Monday that they would be expanding their brand “to grow into new categories with the goal of providing as many children as possible with the best-tasting, most nutritious and highest quality foods, using sustainable methods.”
“As a mom of three and Save the Children artist ambassador, I am passionate about childhood nutrition and making sure we are leaving a healthier and happier planet for the next generation,” Garner, 45, said.
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Adds the actress, who is mom to Samuel Garner, 5½, Seraphina Rose Elizabeth, 8½, and Violet Anne, 11, “Once Upon a Farm helps parents keep their promise to deliver the best nourishment for their children’s bodies and souls.”
Garner has teamed up with co-founders Cassandra Curtis, Ari Raz and former Annie’s president John Foraker on the company’s newest mission, telling LivingMaxwell.com about her inspiration behind the venture.
“I had been looking for a while to partner with an early-stage brand in the food space,” said the Mother’s Day star. “And as a mom with three kids, I have three lunch boxes to pack each day and understand the problems that must be solved with serving fresh food to young children.”
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She adds, “My mother made every single meal for me, and I have always been a big believer in staying connected to the earth, which grows our food.”
Garner is a current board member at Save the Children — and tells LivingMaxwell.com that, “I believe in the motto ‘How you do anything is how you do everything,’ ” explaining how the mantra applies both to her philanthropic work as well as her newest health endeavor.
“When I started with Save the Children, I was involved on a daily basis. With Once Upon a Farm, it will be the same, and I plan on being very involved,” Garner says. “More specifically, I will be a part of innovating on new products, participating in design, going on sales calls and making sure the world knows we exist.”