By peoplestaff225
Updated August 12, 2008 05:00 PM

Having a new baby can be extremely overwhelming, but the new giggle Guide to Baby Gear: The Smart Shopping Companion for New Parents($19.95) is here to reduce the stress of shopping for all of the stuffyou need. This is a must-have book for anyone daunted by all of thework involved before baby arrives (and the "stuff" stuff after thebaby’s here). Buy this book before you buy anything else or registerfor gifts.

giggle‘sfounder and CEO Ali Wing is like your mother, best friend, mom’s group,Wikipedia, and Consumer Reports rolled up into one being. Since sheopened the first giggle baby store in San Francisco, Ali and herwonderfully trained and super knowledgable staff have been helpingcustomers figure out what to buy for their expanding families. Now theyhave a book for those who can’t get to a giggle store for theirpersonal shopping service. Instead of telling you what to buy, thistome tells you how to make the perfect choice in every category. Theirchecklists tell you what you’ll need and when and then they tell youhow to make your decision based on what’s available and what featuresyou need based on your circumstances.

For example, if you live in the suburbs, stroller weight might notmatter as much to someone who lives in a fifth story apartment with noelevator so even if your best friend loves her Bugaboo, it might notmake sense for you. I loved the Baby Bargains book, but products areconstantly changing so it was out of date as soon as it’s published. Asthe old saying goes, giggle is not giving you the fish, they’re handingyou the fishing pole and teaching you how to fish.

Available exclusively at giggle.comuntil Fall 2008 when it hits bookstores. Four new stores are joiningtheir roster in Fall 2008 in Long Island, NY, Chevy Chase, MD,Pasadena, CA, and Corte Madera, CA.