April 01, 2011 02:00 PM

Courtesy The Children’s Place

Finding cute, yet affordable baby gifts seems to be getting harder and harder.

Seriously, not everyone can splurge on a $100 cashmere sweater.

Well, all that’s going to change with the opening of The Children’s Place‘s new Baby Shower Shop.

They stock adorable blue, pink and tan (in case you’re not sure of the sex) layette, as well as, fun mobiles and plush hooded towels and blankets all $40 and under.

Our faves? The Puppy Hooded Towel ($17) and the Elephant Blanket ($13).

To celebrate the launch, the company is offering Moms & Babies readers an exclusive discount. Until April 14, you’ll receive 15% off your total order when you enter code: PEOPLE2011.

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