August 06, 2012 10:00 AM

Heather J. Key; inset Elizabeth Messina

Actress and mom of three (with a fourth on the way!) Tori Spelling knows what it takes to have great style, whether it’s throwing fab birthday parties for her little ones or expertly dressing her baby bump. Naturally, she’s now lending her talents to Little Maven BY TORI SPELLING, a clothing line for newborns, infants and toddlers that launches exclusively at jcpenney stores and online, Sept. 1.

Her mission? To modernize well-dressed babes. “I searched everywhere and found it hard to believe that most baby clothes are still pastels with boring prints. I knew right away I wanted my babies in bright pops of color and fun, bold prints,” Spelling tells PEOPLE.

The collection — an eclectic combination of Hollywood chic and beachside casual with lots of functionality — includes all the boy and girl basics: cute tunic and legging sets, printed blankets, jumpsuits with snap-on socks, sleepers with snap-on bibs, gowns and hats, and three-piece cardigan sets. Best of all, the sweet separates (layette for newborn to 9 months and playwear for 6 to 24 months) come at a friendly price point of $12 to $20.

As for the line’s inspiration, Spelling looked to her own pint-sized fashion mavens — her kids. “Stella even weighs in on the designs. Hattie is the perfect model, while Liam always wants everything to be cozy,” she says. “I made sure all the clothes are comfortable, but also chic.”

Brooke Showell

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