We've always loved The Little Seed's bright eco-friendly baby basics and essential mommy supplies — they're cute and easy to mix and match. Now, the California-based brand just got way more accessible (and affordable!): Founders Soleil Moon Frye and Paige Goldberg Tolmach have created a line for Target!

By peoplestaff225
July 15, 2010 02:00 PM

Courtesy of Target

We’ve always loved The Little Seed‘s bright eco-friendly baby basics and essential mommy supplies — they’re cute and easy to mix and match.

Now, the California-based brand just got way more accessible (and affordable!):

Founders Soleil Moon Frye and Paige Goldberg Tolmach have created a line for Target!

“We’ve been working on this all year,” Frye tells PEOPLE Moms & Babies. “It’s a dream come true.”

In stores since July 4, The Little Seed for Target collection features everything from cozy hooded towels and blankets to comfy onesies, pants, caps and more, in a variety of vibrant colors for babies sizes 0 to 12 months.

“You can go in and really get a piece to suit your lifestyle,” Tolmach says. Adds Frye, “It’s all about layering. Parents can buy three pairs of pants and three onesies, and create so many outfits. It’s hip and fun.”

Another bonus? Each piece is 100 percent organic and comes in sparse (but pretty) eco-friendly packaging, which not only minimizes waste but gives consumers the chance to touch what they’re about to buy. “It was important to us to let moms feel it,” Tolmach says.

More importantly, the line is kid-approved. “I put everything on my girls first, because they’re certainly the models,” Frye says of daughters Poet, 4½, and Jagger, 2.

“I ask them what their favorite colors are, what feels comfy. If Poet loves it, I know kids across the country will love it.”

The Little Seed for Target collection will be available on target.com and in select Target stores from July 4 through Oct. 14.

Kate Hogan

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