Ayesha — wife of basketball star Stephen Curry and mom to 3½-year-old Riley and Ryan, 11 months — has teamed up with Freshly Picked to create an exclusive baby shoe line that is “a mix of all things sweet.”
“I am so thrilled to be collaborating with Freshly Picked on this collection,” Ayesha, 27, says. “It’s cute, adorable [and] delicious yet still fashion forward. Yummy little moccasins to cover those yummy little toes.”
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“Working with Ayesha has been a dream, and this collection has been an aspiration of mine since we met,” says Freshly Picked’s founder and CEO Susan Petersen. “We are so excited to not only launch this collection, but also look forward to other projects we’re working on together.”
The new collection features soft-soled baby moccasins in “Pink Lemonade,” “Mint Chip,” and “Fan Favorite” — the latter of whose royal blue and golden yellow hues are a nod to the colors of Steph’s NBA team, the Golden State Warriors.
Admittedly, Ayesha had little interest and experience in fashion design before having kids. But that all changed when her daughters arrived.
“I suddenly became the pickiest person on the planet and felt that I could never find the right pieces for my little girls!” explains Ayesha, whose firstborn was such a fan of the brand that she starred in a modeling campaign for them in 2015.
For this collaboration, Ayesha worked closely with the Freshly Picked team, including Petersen, submitting photos and ideas of anything that inspired her design wise — like cooking.
— Jen Juneau