By peoplestaff225
February 06, 2009 01:00 PM

Eaglepress/INF; Michael Buckner/Getty; Ramey

This season, the cool jacket for boys is turning out to be Appaman‘s Puffy Coat. We’ve seen no fewer than three boys wearing it around the world. Gwyneth Paltrow‘s son Moses Martin paired his black coat with Crocs and shades in London, Gwen Stefani and Gavin Rossdale‘s older son Kingston Rossdale got an assist on the slopes in Utah in red and Sarah Jessica Parker and Matthew Broderick‘s son James Broderick kept warm from head to toe in black in New York City.

Area Kids carries the coat in all shades ($97), though there are some bargains to be found: has red in smaller sizes ($57), while has the red version in larger sizes ($39) while still has it in lavender ($67).

Other fans of Appaman include the Jolie-Pitt kids, and Jennifer Connelly and Kate Hudson‘s sons.

— Danielle