American Eagle Launches 77kids
Back in January, we told you about American Eagle’s new kids line, 77kids, a mini-line from the popular brand targeting kids ages 2-10. Well as of today, the 77kids site is live, and full of adorable kids gear and interactive features to make the shopping experience pleasant for both parents and children.
The first offerings from 77kids include denim, fleece, T-shirts, dresses, outerwear, footwear and accessories for toddlers and kids, plus great gifts for children of all ages. All clothing is backed by the brands 77wash and 77soft techniques, ensuring items will maintain shape and softness for as long as they’re worn. Stuck on how to build an outfit for your child? The "7 Gotta Have Outfits" video feature helps spark ideas for stylish head-to-toe looks, while the Size Wizard aids in selecting the proper fits for your child’s clothes.
Another bonus? On Sunday, November 16th at 3 p.m. Eastern time, 77kids.com will celebrate its launch with an online concert event starring the Jonas Brothers.
The line will reportedly be available in retail stores throughout the U.S. in early 2009.