By peoplestaff225
September 21, 2009 03:30 PM

Ali Landry and partner Annie Kate Pons — Denise Truscello/WireImage

Ali Landry has a definite point of view when it comes to dressing daughter Estela Ines, 2 — and now she’s bringing it to the public!

The actress and model celebrated the launch of her new children’s clothing line, Belle Parish, last Tuesday evening in Las Vegas.

Held at Blush Boutique inside the Wynn Hotel, the event also featured the launch of Child Style magazine and was sponsored by Ju-Ju-Be, Itzy Ritzy, Mabel’s Labels, Bottle Snugglers, The Jumpitz and more.

“Belle Parish is classic, sweet, whimsical clothes that are rooted in our Southern upbringing,” Ali tells PEOPLE of the line she’s launched with partner Annie Kate Pons.

“For us, it’s like the hometown department store that closed 60 years ago and the doors have just re-opened. It’s vintage and tradition with a modern twist.”

Calling her completed line “my dream,” Ali says that “to see it come together is a miracle! Belle Parish is about creating a lifestyle, but because I’m a mom I wanted to start with kid’s clothing. I also have a strong point of view about dressing children in age-appropriate clothes. I want to celebrate each stage of their life. We’re so excited about people’s response to our ideas.”

Click below for more launch party photos and to check out the Belle Parish line!

Ali Landry and husband Alejandro Monteverde — Denise Truscello/WireImage

Ali Landry and partner Annie Kate Pons — Denise Truscello/WireImage

Swag bags from the launch party

Belle Parish Clothing

Belle Parish Clothing

Belle Parish Clothing

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