Taylor Swift Drops Video for New Single 'ME!' Off Her Upcoming Seventh Studio Album
The star rewarded fans for their patience by dropping a video at the same time as she released new music
After a very long wait for fans, Taylor Swift dropped the first single and a surprise video in the early hours of Friday morning.
Just after midnight, the Grammy winner, 29, shared new track “ME!” with the world.
The single, which features Panic! at the Disco’s Brendon Urie, is from her upcoming seventh studio album.
The video also features her adorable cats Olivia Benson and Meredith Grey as Swift and Urie, 32, kick off the clip by fighting in French.
The whimsical visual takes viewers through a kaleidoscope of colorful dreamscapes as both singers declare, “You’ll never find another one like me!”
“I’m the only one of me/Baby, that’s the fun of me,” Swift croons in one scene, which shows her dancing while dressed in a yellow pantsuit, surrounded by other dancers, who are wearing a variety of monochromatic outfits.
Urie then channels Mary Poppins as he can be seen floating in the sky while holding on to an umbrella.
The duo then reunite for a retro performance in a pink and orange-colored venue.
The clip ends with Swift and Urie dancing under a colorful rain shower.
The song’s release came just hours after she revealed the single’s title to Robin Roberts on ABC during the NFL Draft. The superstar opened up about her new music live from a rooftop in the middle of her beloved Nashville.
“‘ME!’ is a song about embracing your individuality and really celebrating it and owning it,” the songstress explained to Roberts.
“With a pop song, we have an ability to get a melody stuck in people’s heads and I just want it to be one that makes them feel better about themselves.”
The star praised her fans for also making her feel better about herself and caring so much that it inspires her to have fun with music.
Speaking of her fans, she said: “I cannot believe how dedicated they are, how thoughtful, I can’t believe how much they care.”
“You have no idea how fun it is to make stuff for people who care about it that much,” Swift said, explaining that is why she goes to so much effort to create Easter eggs and other fun secret things for fans to discover.
Earlier Thursday, Swift did just that when she popped by the Gulch area to take photos at a mural in Nashville painted by artist Kelsey Montague — and give fans yet another clue.
Fans began gathering at the colorful mural of angel wings — which has been rumored to be somehow Swift-related for weeks — in the morning and watched Montague add a “ME!” to the center of her artwork.
Signing autographs and posing for selfies with her fans after her arrival, Swift commended her Swifties for realizing she was going to be making a visit.
“You guys are amazing for figuring this out because no one knew we were coming. No one knew this was a part of the campaign and what we’re doing, so you figured out the clue,” she said. “You’re the best. I love you so much.”
Over the last week, Swift has stepped out in various colorful floral get-ups (including at a high-profile appearance at the TIME 100 event) and continued to tease fans about her new music. She even showed off some of her new merch by wearing a cropped long-sleeved T-shirt with her name on the sleeve.
Though she only unveiled the “4.26” date earlier this month on social media and her web site, it seems she has been dropping clues about new music for months.
Swift has also seemingly put a dark chapter — her last era was ruled by the snake — behind her and embraced a new colorful aesthetic filled with glitter, crystals, hearts and more.
Swift’s new music is her first since leaving her longtime home Big Machine Label Group and moving over to Republic Records and Universal Music Group.