Another Side of Austin: A SXSW Photo Gallery You Haven't Seen Before
NIGHTTIME IS THE RIGHT TIME
SXSW is one of the most famous music festivals in the world, but what does it look like beyond the stages and the parties? PEOPLE prowled the streets day and night throughout the fest to see what SXSW looks like offstage.
It really wouldn't be Texas without a pair of gaudy cowboy boots.
An assortment of amplifiers, guitars and miscellanea at the Hard Luck Lounge.
Austin's east side has a higher Latinx population than the west. The east and west sides are divided by I-35, and during SXSW, the east side generally holds more unofficial showcases, backyard and house shows.
PEDI-CABS FOR PEACE
Austin's pedi-cab industry hits its peak during SXSW, when as many as 200,000 extra people flood the city — including, uh, this guy.
THAT LONESOME TRAIL
It's Texas. There are still cowboys.
TAKIN' A WALK
"Keep Austin Weird" might have been a business council's invention, but it's definitely applicable in a lot of situations.
This couple is either waiting on a car or in the middle of a fight. There's no way of knowing.
24 HOUR PARTY PEOPLE
West Sixth Street starts to resemble Bourbon Street more and more as the music portion of the festival wears on.
Austin's food-truck industry is another group of local businesses that hits its peak during SXSW.
Everything from tacos to pizza to Indian food is available at all hours of the night.
A DIFFERENT KIND OF VENUE
Street musicians abound during SXSW, some having traveled from as far as New Orleans or Nashville to pick up change playing for tourists.
ROCK AND ROLL MCDONALD'S
All manner of body ink is on display during the festival — I really liked this guy's Wesley Willis tattoo.
It can get exhausting as the temperature climbs and your Lone Star consumption rises: People get creative with their resting spots.
Bookkeeping, taxes and tattoos — all in one plaza.
This guy marks a huge lot of food trucks clustered together on East Sixth Street.
According to Austin homeless advocacy group Front Steps, the city had just over 7,000 truly homeless individuals as of Dec. 2016.