One Direction to Mark 10-Year Anniversary with 'Immersive and Exciting Interactive Fan Experience'
A decade of Directioners!
In honor of One Direction's 10-year anniversary on July 23, a special interactive online experience is coming for loyal fans. The former boy band — which consisted of Harry Styles, Zayn Malik, Niall Horan, Liam Payne and Louis Tomlinson before officially disbanding in 2016 — will be celebrated with a new website and more offerings.
"To celebrate this date, alongside the fan frenzy, there will be a brand-new 1D anniversary website, a 10-year celebration video especially made for their fans, and interactive playlists and activations across digital platforms," Simon Jones PR said in a press release.
The website will be an "immersive and exciting interactive fan experience," and will track the band's history from their first audition until their departures. A one-stop hub for all things Directioners could want, the website will also feature "rarely-seen content" and behind-the-scenes looks at the group.
Along with a celebratory anniversary video on YouTube, the band's presence across streaming services like Spotify and Apple Music will see revamped playlists, and Amazon's Alexa will even toast One Direction by singing "Happy Birthday" on July 23.
Reformatted EPs will also appear on streaming platforms, which will contain "b-sides and rare songs, remixes, live recordings and acoustic versions of tracks grouped into one place for fans to rediscover," according to the release.
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Back in May, Payne, 26, teased a potential One Direction reunion, telling PEOPLE that he and his former bandmates are "in the middle of [figuring out] what to do" to celebrate their 10-year anniversary.
"Obviously, we know it's a very big anniversary and we definitely want to do something," Payne said at the time. "I mean, it's a tough one. I can't promise any reunion plans because it just isn't it right now. I always put it down to music language because everyone's releasing at the moment with like two years' worth of promo."
He added: "But, you know, it still seems very hopeful in that department. I'm starting to think it's gonna happen at some point. So it's exciting."
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Payne also shared that it's been "nice" to reconnect with Styles, 26, Malik, 27, Horan, 26, and Tomlinson, 28, while self-isolating during the pandemic.
"It's been nice to open up the channels of communication again because we hadn't spoken for a while," he said. "And I think we all needed that after spending so much time together — just to figure out our own selves as people because we all know what we are in the band. We spent so much time together that I didn't know where the f--- I fit in by the time it finished. It was kind of crazy."
"But it's been nice," Payne continued. "It's been so lovely. And it's just nice to see everyone turned out to be nice people, you know?"