Olivia Rodrigo Channels 'All My' Y2K 'Teen Angst' in Surprise 'Brutal' Music Video
It's not so "Brutal" out here when Olivia Rodrigo drops a surprise music video!
On Monday, Olivia Rodrigo released the music video for "Brutal," the first track off her critically-acclaimed album Sour, as she channeled teen angst and the best things of the early 2000s: the eccentric 'fits, retro video games and, well, shopping malls!
"had the best time ever making this. so so so grateful for @petrafcollins who constantly inspires me and who directed this video so incredibly," wrote Rodrigo in an Instagram post celebrating the video's release. "Hope u guys love the vid and all my teen angst lol."
Conan Gray, singer and friend of Rodrigo commented on the post and wrote "u could kick me in the face with boots any day ❤️."
The music video, directed by Petra Collins, begins with a vintage video game and the option to "choose your player" — where the singer is dressed in different outfits to embody the different characters she plays in the game.
"I'm so sick of 17 / Where's my f— teenage dream?" she sing. "If someone tells me one more time / 'Enjoy your youth,' I'm gonna cry / And I don't stick up for myself. I'm anxious and nothing can help / And I wish I'd done this before / And I wish people liked me more."
The video then delves into different scenes where the singer wears virtual "masks" as she channels her "teen angst" — singing along to her lyrics as she switches from pointe shoes surrounded by ballerinas to plaid skirts and chrome suits.
Ahead of the video's release, Rodrigo commissioned fans to create the animated masks — on the iPad using the Apple Pencil and the Procreate app — and submit them for a chance to appear in the video.
"They say these are the golden years / But I wish I could disappear," sings Rodrigo on the track. "Ego crush is so severe / God, it's brutal out here."
Mixing the throwback 'fits, one scene shows Rodrigo going live as @spicypiscesnyc on Instagram, before appearing in an emptied-out shopping mall.
Throughout the video, young stars — such as Nico Hiraga, Luke Gage and more — make surprise appearances.
Meanwhile, Selena Gomez showed Rodrigo and Collins support on her Instagram story by reposting the teaser and wrote "my bestie @petracollins directed the perfectly adorable "@oliviarodrigo."
The video ends with Rodrigo staring into the camera as ballerinas dance on cars stuck in traffic.