Entertainment Music Rumor Patrol: Taylor Swift Won't Perform at the MTV VMAs, Says Executive Producer "She has been on the show many times and [has] performed with a new album coming, but not this time," producer Jesse Ignjatovic tells PEOPLE By Brianne Tracy Brianne Tracy Instagram Twitter Brianne Tracy is a staff writer on the PEOPLE music team. She has been with the brand since starting as an intern nearly six years ago, covering all things entertainment across print and digital platforms. She earned her Bachelors in Broadcast Journalism at the University of Southern California and has been seen on Good Morning America. People Editorial Guidelines Published on August 26, 2017 03:00 PM Share Tweet Pin Email Taylor Swift won’t be addressing her Reputation at the 2017 MTV Video Music Awards. Though the superstar’s announcement of new music led many to believe that she’d debut it live on the VMAs stage on Sunday, an executive producer for the show is setting the record straight about the rumors. “She has been on the show many times and [has] performed with a new album coming, but not this time,” Jesse Ignjatovic tells PEOPLE. “I definitely wish she was coming on and performing.” In 2014, Swift performed “Shake It Off” live for the first time at the VMAs ahead of the release of her fifth studio album, 1989. After she announced on Wednesday that “Look What You Made Me Do,” the first single from her forthcoming new album, Reputation, would be dropping Thursday night ahead of the awards, speculation grew that the singer would do the same this year. Instead, s plans to premiere the music video for the song, after sharing a short clip on Good Morning America on Friday. Swift, 27, shared on her Instagram that her sixth studio album is coming Nov. 10, and she also debuted the black and white cover art for it. The cover features Swift with mock newspaper headlines and columns superimposed over part of her face. Larry Busacca/Getty Swifties might not be totally let down come awards night, though — the star is nominated in the best collaboration category for her duet with Zayn Malik on “I Don’t Want to Live Forever,” and there’s a chance she could still show up to accept her award if she wins. Set to perform at the awards this year is Miley Cyrus, Ed Sheeran, Fifth Harmony,Lorde, the Weeknd, Thirty Seconds to Mars and Shawn Mendes. Katy Perry, whom Swift has had a longtime feud with, will host. The 2017 MTV Video Music Awards will air live from The Forum in Inglewood, California, on Sunday, Aug. 27 at 8 p.m. ET/PT.