Taking the stage at the Washington rally after powerful speeches from America Ferrera, Ashley Judd, and Scarlett Johansson, among other, the Material Girl delivered a rousing message she began with: “Welcome to the love revolution.”
While the event was led by women, Madonna addressed an impact against “all marginalized people, where being uniquely different, right now, might truly be considered a crime.” During the speech, the “Holiday” singer dropped three f-bombs, after which CNN and MSNBC cut away. C-Span continued their coverage, while CNN anchor Brooke Baldwin apologized for the lack of censoring.
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Addressing the opposing members of the march, Madonna was clear on her feelings that this moment is “the beginning of a much-needed change.” She followed up the statement with a comparison between violence and peaceful protest. “Yes, I’m angry. Yes, I am outraged. Yes, I have thought an awful lot about blowing up the White House, but I know this won’t change anything. We cannot fall into despair. As the poet W.H. Auden wrote on the eve of World War II: ‘We must love one another or die. I choose love’.”
In her final moments before performing live, Madonna asked for a rallying cry of “we choose love” to spread across the march.