The event will help raise visibility and funds for LGBTQ+ communities most impacted by the coronavirus

By Ally Mauch and Ally Mauch
June 16, 2020 03:10 PM
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Ricky Martin, Katy Perry, Adam Lambert and more celebrities are coming together for a virtual Pride event aimed at raising awareness and funds for those in the LGBTQ community that have been most affected by the coronavirus pandemic.

Sia, Billy Porter, Kim Petras, Melissa Etheridge and Big Freedia will also take part in the relief benefit, called Can't Cancel Pride: A COVID-19 Relief Benefit for the LGBTQ+ Community.

Radio personality Elvis Duran and actress Laverne Cox will host the event, which is being sponsored by Procter & Gamble and iHeartRadio. The one-hour special will air on iHeartRadio at 9 p.m on Thursday, June 25.

"The COVID-19 pandemic has exposed the complex and significant obstacles facing the LGBTQ+ community," Marc Pritchard, Chief Brand Officer for P&G said in a release. "We must continue to fight hate and intolerance against all people while redoubling our efforts to elevate LGBTQ+ visibility and providing support for those in need."

"Can't Cancel Pride is about showing the community that they are not alone and that they are seen and loved, even when stay-at-home orders have closed community centers and support systems that millions of LGBTQ+ people rely on every day," he added.

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The virtual event comes as most in-person national Pride events have been canceled due to social distancing measures put in place amid the current pandemic. The health crisis has also had a damaging effect on fund-raising efforts LGBTQ organizations rely on to survive, the release said.

The funds raised for Can’t Cancel Pride will be distributed among various LGBTQ organizations, including GLAAD, SAGE, The Trevor Project, the National Black Justice Coalition, CenterLink and OutRight Action International.

"This is a unique opportunity to focus on the heart and soul of the community and the movement we serve across the country, allowing access for everyone,” said Rob Smith, Founder and CEO of The Phluid Project, and a member of the Can’' Cancel Pride advisory committee. “Celebrating virtually affords us the opportunity to touch people in communities across the country and ensure that we are broadly able to showcase the incredible diversity and intersectionality of the LGBTQ+ community."

As information about the coronavirus pandemic rapidly changes, PEOPLE is committed to providing the most recent data in our coverage. Some of the information in this story may have changed after publication. For the latest on COVID-19, readers are encouraged to use online resources from CDC, WHO, and local public health departments. PEOPLE has partnered with GoFundMe to raise money for the COVID-19 Relief Fund, a GoFundMe.org fundraiser to support everything from frontline responders to families in need, as well as organizations helping communities. For more information or to donate, click here.