J. Cole shared “False Prophets,” a track off his upcoming fourth studio album 4 Your Eyez Only, late Thursday night. Though the cut and its music video are nestled in Eyez, a 40-minute documentary released exclusively through TIDAL, the song’s lyrics are making waves for their possible critiques of Kanye West.
“Life is a balance/You lose your grip you could slip into an abyss,” Cole rhymes. “Ego in charge of every move, he’s a star/And we can’t look away due to the days when he caught our hearts/He’s falling apart but we deny it/Justifying the half-assed s— he drop, we always buy it.
“When he tell us he a genius, but it’s clearer lately/It’s been hard for him to look into the mirror lately,” Cole continues. “There was a time when this n—- was my hero maybe/That’s the reason why his fall from grace is hard to take.”
Cole, who has tweeted in the past that “Kanye West is one of the greatest artists of our generation,” also seems to address the cult of personality surrounding the anonymous target of his lyrics. “I believed him when he said his s— was purer and he the type of n—- swear he real, but all around is fake,” he says. “The women, the d—riders, you know, the yes men/Nobody with the balls to say something to contest him.”
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Earlier this year, West released his seventh studio album, The Life of Pablo, and embarked on the acclaimed Saint Pablo Tour. Last month, the 39-year-old rapper canceled his remaining tour dates and was hospitalized due to exhaustion and sleep deprivation.
In 2013, Cole released his album Born Sinner on the same day West released Yeezus — and after Born Sinner edged Yeezus in first-week sales, Cole diplomatically addressed the victory. “I might get a two-minute thought of like, ‘Wow, you really did sell more than Kanye. You currently have sold more records than Kanye West’s album, which came out the same day,’” he told Noisey. “Then I’m back to focusing on what’s next.”