Fifth Harmony's 'Work from Home' Goes Viral Thanks to Coronavirus Memes: 'The Anthem of 2020'
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You don’t gotta go to work, work, work…
No, Fifth Harmony isn’t back — but the on-hiatus girl group’s smash hit “Work From Home” is! Thanks to memes, tweets and playlists about working from home due to the coronavirus, “Work from Home” is making its way back on the iTunes charts — jumping 250 spots in just one day. (The track now has nearly 997 million plays on Spotify.)
“Fifth harmony wrote work from home about the coronavirus,” joked one fan on Twitter.
“This Is Not Important™ but streams of ‘Work from Home’ by @fifthharmony are definitely going to peak during the coronavirus,” wrote another fan, tracking an increase in 269,418 streams on Spotify between March 11 and 12.
“Fifth Harmony’s ‘Work from Home’ bout to be the anthem all 2020,” wrote another.
Some of the circulating memes feature an already-viral clip of the group — originally comprising Camila Cabello, Ally Brooke, Dinah Jane, Lauren Jauregui and Normani — during a live performance on Jimmy Kimmel Live! where the girls pretend to use power tools and hammers on a tractor.
“hand sanitizer fighting the corona virus,” wrote one fan.
“Coronavirus to everyone,” wrote another Twitter user with a clip of the music video for “Work from Home.”
“Who knew that one day we’d all be taking Fifth Harmony’s ‘Work from Home’ song literally….” wrote another user.
The song’s virality comes as former members Ally Brooke and Dinah Jane decided to cancel their solo tours due to the spread of the virus.
“I’m really heartbroken as my team and I have worked tirelessly on this show, and I was so excited to bring it across the country and hopefully eventually the world,” the “Fabulous” singer wrote on Instagram. “But what matters most is you guys’ health and safety, and the safety of us all. This show is my everything, my first baby, my heart, and I cannot lie I am very sad, but this just means that God has better timing. I trust Him.”
Jane’s tour — which was set to begin in April — announced on Instagram that her tour would be postponed until further notice.
“Over the past few days, it’s become increasingly clear that for the safety of my fans, team, and everyone involved that all of my current tour dates must be postponed,” the “Retrograde” singer wrote. “I know, I know it’s unfortunate. I can’t tell you all how excited I was to perform for y’all.”
“New dates are being worked out now and I promise you guys will be the first to know as soon as there are new updates to share,” she continued.
And the group’s 7/27 track isn’t the only one going viral online — another tweet included a clip of the group’s music video for “Down,” taking a dig at the country’s economy. (Wall Street saw its worst dip since 1987.)
“Our economy:,” the user tweeted, with a clip of the girl group repeating the word “down.”
Fans of the group have also used the coronavirus-related memes to promote the group’s solo careers. After Dinah Jane released track “Lottery” Friday, fans were quick to reply to memes with links to the track.
“Where my cheeky gals at,” Jane tweeted. “#Lottery is out nowww !!! hehe enjoy.”