Demi Lovato Looks Back at Her Journey to Self-Love and Sobriety in Video for New Single 'I Love Me'
Demi Lovato is back in full force with a self-love anthem!
The pop star, 27, released her newest single “I Love Me” on Friday, paired with a music video in which she not only fought it out with her inner demons but confronted her past to inspire herself and others to overcome.
The video kicks off with the star battling three versions of herself. However, it does not take long for Lovato to realize fighting against herself isn’t getting her anywhere, so she opts to love herself instead.
“Oh, why do I compare myself to everyone/And I always got my finger on the self destruct,” Lovato croons in the upbeat track. “I wonder when I love me is enough.”
“Why am I always looking for a ride or die/Cause mine’s the only heart I’m gonna have for life,” the lyrics continue. “After all the times I went and f— it up/I wonder when I love me is enough.”
The music video is also full of references to the pop star’s past, including her accidental drug overdose in July 2018.
After deciding to stop fighting herself, the new confident Lovato heads out to embrace her past but leave it behind.
As Lovato walks through the streets of New York in the video, she walks by a girl on a stretcher being loaded into an ambulance, seemingly in reference to her overdose. Lovato reached her hand out to the girl, before turning to the camera once more to belt out “yeah, yeah/I wonder when I love me is enough.”
A quick shot near the end of the video of a bride and groom running across the street had many fans believing it was a reference to Lovato’s ex, Wilmer Valderrama, who recently got engaged to model Amanda Pacheco. Lovato and Valderrama broke up after six years together in 2016.
She also walks past a trio of similar-looking guys who appear to be stand-ins for the Jonas Brothers — Kevin Jonas, Joe Jonas and Nick Jonas — whom she starred alongside in her first big Disney movie Camp Rock in 2008.
Lovato and Joe dated briefly in 2010 but are now friends.
Lovato announced the news of her track ahead of its release on Monday with a post that she shared on her Instagram. “Couldn’t keep it a secret any longer!!!” she wrote. “My new single #ILoveMe is out on Friday ??.”
“The world’s not ready for this song…❤️❤️❤️,” Lovato’s mom Dianna De La Garza commented. Angelo Kritikos, the photographer behind Lovato’s announcement photo, also commented. He wrote, “CANT [sic] WAIT FOR THE WORLD TO HEAR.”
During an appearance on The Ellen DeGeneres Show Thursday, the talk show host dove into Lovato’s love life and spoke to the singer about being alone — and loving herself.
“I was on dating apps for a while but as I’ve spent some time with myself over the past couple months, I realized that I am the type of person that will find any way to regulate when I’m sad or lonely or whatever,” she began. “I have to fight those battles on my own and I can’t let somebody come in and fix those issues for me. So right now, I’m single and spending my Saturday nights by myself.”
“I Love Me” comes a little more than one month after Lovato released her comeback track “Anyone” in January. She tearfully delivered a powerful performance of the song at the 2020 Grammys, which marked her first time singing in a live show since her overdose.
Moments after hitting the Grammys stage, Lovato was overcome with emotion. Her eyes welled up with tears as she took a moment to reconvene before starting again to complete the song in her second attempt.
Exactly one week later, she kicked off Super Bowl LIV with her emotional rendition of the national anthem.
Lovato has been open about her sobriety journey after overdosing at her home in Hollywood Hills. Though the singer has not officially announced a new album, “Anyone” was the first work she dropped since she left rehab in November 2018.
If you or someone you know is struggling with addiction, please contact the SAMHSA substance abuse helpline at 1-800-662-HELP.