Entertainment Music Billie Eilish to Incorporate Mom Maggie Baird's Nonprofit Support + Feed on Eco-Friendly Global Tour The singer and Support + Feed will also be introducing "The Pledge" to eat one plant-based meal a day for 30 days in support of a healthy planet By Brianne Tracy Brianne Tracy Instagram Twitter Brianne Tracy is a staff writer on the PEOPLE music team. She has been with the brand since starting as an intern nearly six years ago, covering all things entertainment across print and digital platforms. She earned her Bachelors in Broadcast Journalism at the University of Southern California and has been seen on Good Morning America. People Editorial Guidelines Published on February 2, 2022 02:45 PM Share Tweet Pin Email Billie Eilish and mom Maggie Baird. Photo: Radarpics/Shutterstock Billie Eilish is fighting climate change one show at a time. When the singer, 20, kicks off her Happier Than Ever global tour in New Orleans on Thursday, she'll be joined by her mom Maggie Baird's nonprofit Support + Feed and, together, they'll be introducing "The Pledge" to eat one plant-based meal a day for 30 days in support of a healthy planet. On the tour, Support + Feed — which Baird created during the COVID-19 pandemic to improve the lives of humans and animals globally by inspiring the world to eat more plants — will be among the five nonprofits showcased in the new Billie Eilish Eco-Village. The other nonprofits featured will be local to whichever tour stop they are at. Billie Eilish, Maggie Baird and Support + Feed. Support + Feed Eilish hopes that the Eco-Village — free for any guest with a ticket to the show and hosted by Reverb, an environmental nonprofit organization that worked on Eilish's Where Do We Go? tour — inspires her fans to create change within each of their own communities. "We're so grateful to expand our services and provide resources to community leaders across the country. There are so many great people already doing incredible work to help their neighborhood, and we just want to be part of the solution and their support system," Baird said in a statement. "It takes everyone working together to solve the climate crisis. The power of the collective and unifying our efforts is what's going to really create change." Kanye West, Billie Eilish, Harry Styles and Doja Cat Confirmed for Coachella 2022 Billie Eilish, Maggie Baird and Support + Feed. Jae Ramos Support + Feed is also partnering with Wicked Kitchen, a plant-based food company created by chefs and brothers Derek and Chad Sarno, to provide 100,000 meals to help feed people. "There is no better time than now to do what we can to alleviate the suffering in this world, and that starts with any positive impact we can support within local communities," said Chad. "This sense of urgency that Wicked shares with Support + Feed is the driving force of our partnership and will be amplified with the power of plant-based food distribution." Billie Eilish Asks Followers to Reconsider Eating Turkey on Thanksgiving: 'Just Keep It in Mind' Billie Eilish, Maggie Baird and Support + Feed. Jae Ramos Charity Platinum Tickets are available for each of Eilish's shows, and 100 percent of the net proceeds from each ticket will be donated directly to Support + Feed so that they may feed people and expand into an additional 29 U.S. markets. The North America leg of Eilish's tour will run through the end of April, when she closes it out with a headlining Coachella set. She'll then head abroad for shows through September.