The project launched on Friday morning ahead of Trump's inauguration
LaBeouf, 29, is back with his latest performance-art project, and this time, it’s aimed at Donald Trump. In his new piece entitled “HE WILL NOT DIVIDE US,” the actor is encouraging people to repeat the phrase into a camera mounted on the wall outside the Museum of the Moving Image in New York City. Participants are encouraged to repeat the phrase as many times and for as long as they want.
The project launched on Friday morning ahead of Trump’s inauguration and is being livestreamed.
Smith, 18, was one of the first to participate, standing front and center as he delivered the words. At one point, the young star appeared to become emotional as he wiped his face.
As of 11 a.m. on Friday, Smith had been there for nearly two hours. LaBeouf was also present, though he stood off-screen for the majority of the time.
Slowly, more people began to join in.
“One of the things I love about both of these guys, they always have a very unique opinion. That’s what draws a lot of people,” Daniel Ahmed, who was among the crowd, told PEOPLE. ” They use their platform for the greater good. Something like this on inauguration day is a cool thing to see. It’s just a great reminder.”
“You feel empowerment,” Lauren Kreidler, who was present at the wall told PEOPLE. “You’re with people a bunch of different ages and races, and you’re all unified together.”
“The mantra ‘HE WILL NOT DIVIDE US’ acts as a show of resistance or insistence, opposition or optimism, guided by the spirit of each individual participant and the community,” reads the video description.
According to the website, the performance piece will be livestreamed around the clock, seven days a week, for the next four years.
The project is the latest art installation for LaBeouf, who has become known for his offbeat art projects. Last February, the actor locked himself in an elevator for 24 hours, during which time fans could join him to ask him questions.
Prior to that, he screened every film he’s ever starred in over a three-day period in a New York City movie theater.