Time Out of Mind star Richard Gere is hosting a Facebook chat Wednesday to address ways to combat homelessness

By Kathy Ehrich Dowd
Updated October 27, 2015 10:30 AM
Unique Nicole/Getty

Richard Gere is attempting to use the power of social media for good.

On Monday, the 66-year-old actor borrowed costar Jena Malone‘s Facebook page to respond to a viral image of himself portraying a homeless man on the streets of New York City while covertly filming Time Out of Mind.

Although the scene was filmed more than a year ago and the film was released last month, the image of Gere sitting on a blanket on a Manhattan street corner posted on an unofficial Richard Gere fan page earlier this month earned more than 1.5 million likes. (The photo also included a caption that claimed Gere “gave food and $100 to every homeless person I saw” after filming.)

Gere, who does not have a Facebook account of his own, said on Malone’s page that he hopes the image can reignite a conversation about homelessness – and is taking steps to make that happen.

“While the story that accompanied the photograph was somewhat fictional (especially the $100 hand-outs), it seemed to have touched something important in people.” he wrote. “I’d like to find out what that is and what we can do together to make something good and meaningful happen for our homeless brothers and sisters.”

One way he’s trying to help? On Wednesday, he will join Time Out of Mind director Oren Moverman for a Facebook chat about the issue.

“I’d like you to join me for a conversation on the issue of homelessness and how it impacts your lives,” he wrote. “The film’s director Oren Moverman will be taking questions live on Wednesday, 10/28 at 11AM ET right here on Jena’s page, I hope you’ll join us. We’re excited to see what happens.”