“Melissa McCarthy wants moviegoers to do their best not to ruin things for other audience members. And she’s got a, um, colorful way of letting folks know.
In a new F-bomb-filled PSA for the Alamo Drafthouse Cinema theater chains, pegged to McCarthy’s upcoming film The Boss (which opens April 8), the actress very politely – at first – advises filmgoers to not trash the experience for everyone else by selfishly checking one’s phone, talking or texting. (Don’t worry, the F-bombs are bleeped out.)
“Uh-oh, I guess you caught me,” McCarthy says in the video, in which she’s attempting to lift weights between two musclebound and shirtless men. “I’m working out and exercising my body, because my body is my holy temple. And much like every holy temple I treat it with respect and that’s how you should treat the Alamo Drafthouse, because it’s a temple to movies. You wouldn’t come into a holy temple and text or make calls?” she asks, all innocent and sweet-voiced, before launching into a cuss-filled tirade.
McCarthy concludes by telling audiences they don’t need to check their phones while watching a movie, “because nobody likes your face or your book because you’re the type of person who keeps pulling out your phone during the movie.”