The biopic on the late Apple CEO breaks ground with the first-ever Instagram trailer

Late Apple Inc. CEO Steve Jobs was an innovator – so it makes sense that the upcoming biopic would break new ground.

In the first-ever movie trailer released on Instagram, Ashton Kutcher channels the visionary tech leader, who died in 2011 after a battle with pancreatic cancer.

Amid clips from the film, Kutcher’s voice-over is heard repeating lines from Jobs’s famous Think Different campaign. “Here’s to the crazy ones, the misfits, the rebels,” Kutcher says. “Because the people who are crazy enough to think they can change the world are the ones who do.”

JOBS hits theaters August 16.