Gwyneth Paltrow is finally doing what she was always meant to do thanks to Goop

By Ale Russian
March 06, 2019 11:05 AM

Gwyneth Paltrow has finally found her calling — and it’s not acting.

The Goop CEO, 46, is featured in a New York Times profile where she opens up about finding her groove as a business woman after making a name for herself in Hollywood.

Asked if she sees herself “as an actor who developed a career as a lifestyle entrepreneur, or a lifestyle entrepreneur who happened to have a career as an actor,” Paltrow puts it bluntly.

“I was masquerading as an actor,” she says.

Her new line of work probably pleases her actress mother Blythe Danner, who Paltrow says used to beg her to not go into the family business. Her dad, Bruce Paltrow, was a famous producer before his death in 2002.

Credit: Layne Murdoch Jr./Getty

“She always said, ‘Oh, please don’t be an actress,’ ” Paltrow says of her mom. “She was pleading with me to leverage my intellectual self more than my artistic self, and I think she was just trying to protect me from a lot of rejection. It can be a heartbreaking career.”

The actress went on to have a successful career and won an Oscar in 1999 for Shakespeare in Love before stepping back and focusing on Goop.

Gwyneth Paltrow and mom Blythe Danner
| Credit: Todd Williamson/Getty

Paltrow recently told Variety she made a conscious decision to step away from Hollywood after the industry shifted to focus on more blockbuster fare.

“I think the movies and the business around them have changed so much in the last 20 years,” Paltrow said, explaining the films she used to make — those with an adult audience — had stopped being made.

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“I don’t think any of the movies that I’m known for would get made today,” she continued. “Would they make The Royal Tenenbaums? Would they make The Talented Mr. Ripley? Would they make Shakespeare in Love?”