11 Times Gwyneth Paltrow Out-Gooped Herself
From bee-sting facials to healing stickers, here are the most controversial quotes and beauty endorsements from the actress and her lifestyle brand, Goop
'Jade Eggs for Your Yoni'
In January 2018, Goop posted a story called “Better Sex: Jade Eggs for Your Yoni,” which claimed that these eggs — supposedly an ancient “guarded secret of Chinese royalty” used by queens and concubines — harness the “power to cleanse and clear,” making them “ideal for detox, too.” It also says putting a jade egg into your vagina for hours at a time can improve your sex life, balance your menstrual cycle and “intensify feminine energy,” among other things. But according to San Francisco-based ob-gyn Jen Gunter, "There's no such thing as magic," and these jade eggs can lead to infection.
Paltrow knows steaming your lady parts seems "insane," but after trying it out for herself at the Tikkun Spa in Santa Monica, she was "hooked."
"The real golden ticket here is the Mugworth V-Steam," Paltrow wrote in a Goop post. "You sit on what is essentially a mini-throne, and a combination of infrared and mugwort steam cleanses your uterus, et al." But according to Dr. Gunter, Paltrow’s medical claims surrounding the steams are just a bunch of hot air, at best. In a detailed post to her blog, Dr. Gunter warned, “Steam is probably not good for your vagina. Herbal steam is no better and quite possibly worse.”
$90 Vitamin Subscriptions
That's (literally) a lot of pills to swallow. After hearing from a “focus group” of women in her life — colleagues, pals and readers of Goop — who said they felt as exhausted and stressed as Paltrow, she teamed up with four functional-medicine doctors to launch Goop Wellness, a collection of four supplement packs, each aimed at a specific deficiency. Each vitamin pack includes six pills and is available on Goop for $90 a month.
According to Goop, "earthing," the practice of walking barefoot to reconnect with the planet, can cure everything from "inflammation and arthritis to insomnia and depression." When asked about the practice during an appearance on Jimmy Kimmel Live!, Paltrow explained, "They say that we lost touch with sort of being barefoot in the earth, and there’s some sort of electromagnetic thing that we’re missing. It’s good to take your shoes off and walk in the grass.” As Kimmel let out a laugh, Paltrow revealed, "I don’t know what the f— we talk about!”
$15,000 Gold-Plated Sex Toy
Goop's claim that wearable “healing” stickers are made from the same material found in space suits came under scrutiny in 2017. Goop's website says the Body Vibes stickers “rebalance the energy frequency in our bodies” and claimed (in a statement that’s since been taken down) that the $160-per-10-pack stickers are “made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear." But a spokesperson for NASA told PEOPLE that they “do not line their spacesuits with conductive carbon material.”
Octopuses Are 'Too Smart' to Be Food
Eating octopus is out of the question for Paltrow — since she considers the animal “too smart to be food.” “They have more neurons in their brains than we do. I had to stop eating them because I was so freaked out by it,” Paltrow said. There's no doubt octopuses are intelligent, but Paltrow's claim isn't exactly true. Octopuses actually have about 500 million neurons — most of which are located in their arms — while humans have about 100 billion neurons, according to Scientific American.
Anal Sex Guide
Goop released its second annual Sex Issue in March 2017 featuring content on a number of sex-related topics — including a very explicit Q&A about anal sex with psychoanalyst and author Paul Joannides that debunked many of the myths surrounding it. Many reacted to the story by dubbing it “TMI" and creating memes.
Goop Health Wellness Summit
Those wanting Paltrow's health advice in person had to shell out a pretty penny. Paltrow hosted the brand’s first-ever wellness summit called “In Goop Health” in June 2017, and tickets for the one-day event started at $500. The event featured a sex panel, bee-pollen smoothies and crystal readings.