Affleck has rearranged his filming schedule to prioritize the DC franchise
The upcoming superhero mash-up Batman v Superman certainly has comic book fans on the edge of their seats awaiting its early 2016 premiere – and expectations are high.
Now Ben Affleck, who stars as Batman, has spoken out about feeling the pressure for it to perform well for studio Warner Bros.
“You’ll see next year they are going to have a great year,” Affleck told Variety. “They are now developing probably the single greatest under-exploited IP asset in the entertainment business, the DC comic world.
“And now they have started to exploit that and you are going to see that blossom. And, when it does, it’s going to be massive.”
However, great reward comes with great risks and Affleck, 43, knows the pressure is on.
“I think there is a ton of pressure on it,” he said. “I mean I would be bull–––––ing you to say there isn’t. If it doesn’t do well that will be extremely disappointing.”
Doing his best to ensure that the film is a success, the father of three has made the movie his priority, scheduling other filming around Batman v Superman – due out March 25 – as well as another DC spinoff, Variety reports.
Affleck also believes that pushing the film’s release date was a smart decision, saying that Warner Bros. CEO Kevin Tsujihara’s involvement in the movie and emphasis on releasing a quality product will have a big pay off.
“I was really impressed by the fact that he cared,” Affleck said. “It was not like some guys, especially at that level, where it would be, ‘We need a franchise movie we just need a movie with the names ‘Batman’ and ‘Superman’ on it and it doesn’t matter what it is.
“For him, that wasn’t it. He was willing to take longer to make the movie to get it right to make it a movie of higher quality.”