45 Women-Owned Fashion, Beauty, and Lifestyle Brands You Need to Know About

Shop them in honor of International Women’s Day

We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission.

women owned business
Photo: Getty

Each year, we celebrate International Women's Day on March 8. It serves as a time to reflect on the social, economic, cultural, and political achievements of women around the globe. Aside from donating to female-focused charities, raising awareness about women's equity, and lobbying for gender parity, spending your money at women-owned businesses is one of the easiest ways you can show support for IWD.

Women of the past and present are paving the way for future female business leaders. According to a 2020 study, 40 percent of United States companies are women-owned, representing 12.3 million businesses. Plus, there are 114 percent more women entrepreneurs than 20 years ago.

To recognize International Women's Day, our editors curated a guide of 44 of our favorites that you need to know about — from fashion to beauty to food brands. Whether you're looking to treat your mom to comfortable and stylish footwear for Mother's Day, take your at-home manis and pedis to the next level, or cozy up in eco-friendly loungewear, we've got you covered. We also suggest checking out sites including The Verticale and Edify, which let you "shop by value," to find even more brands built and run by some pretty incredible women.

Below, learn more about some of our favorite brands, their products, and the amazing entrepreneurs who created them.

10 Grove

Among all the direct-to-consumer bedding brands out there these days, 10 Grove's story really got our attention: Founder Rana Argenio really goes above and beyond to make sure her customers are getting high-quality bedding that feels like "home" by providing quality products at an affordable price point. These luxury bedding pieces are made in Texas, and you can feel them before you buy them through a "blind feel test." The brand is also transparent about its sustainability practices and packaging — every detail has been well thought out.

Shop at: 10grove.com


Luxury and impact are at the core of every piece of handcrafted jewelry from Akola, which means "she works" in a local Ugandan dialect. Founder Brittany Merrill Underwood's brand now employs over 200 women from rural villages in Uganda and teaches them leadership and financial literacy skills. Its pieces are made from locally sourced, sustainable materials, like upcycled cow horns, that give back to the earth and are representative of the heart of Africa.

Shop at: akola.co

ĀTHR Beauty

"I'm a stickler for beauty products without talc, and the eyeshadow palettes that founder Tiila Abbit created for Athr Beauty are unparalleled (as a former Sephora exec, she would know). They're fully recyclable and feature just plain beautiful colors that are easy to blend, pigmented without being intimidating, and wearable for any occasion. Its mascara, though, is my latest obsession: The Big Bang formula reliably delivers fluttery, full, dark, long lashes, and it stays put without the problematic PFAS in many long-wear formulas."

— Rachel Nussbaum, commerce beauty editor

Shop at: athrbeauty.com

Averr Aglow

If you've ever felt like you're in an uphill battle with breakouts that seem to just keep appearing on your face, you're not alone. It's what led Camille Chulick, who struggled with acne for 16 years, to create Averr Aglow, a line of natural-based skincare products. Each item in the acne and anti-aging lines is packed with dozens of active ingredients that help clear up skin and restore its overall look and feel. Skin that is healthy, glowing, and blemish-free? Yes, please.

Shop at: averraglow.com


The incredibly supportive shoes from Avre, founded by sisters Julie and Connie Kuo, have caught the eyes of celebrities like Olivia Munn and Aubrey Plaza. Made from recycled plastics, Avre's machine-washable sneakers are created with a focus on both sustainability and style. They're moisture-wicking and temperature-regulating as well, making them the ideal sneakers to wear all year round.

Shop at: avrelife.com

Awe Inspired

Keeping the women that inspire you most close to your heart is easy thanks to Awe Inspired. The jewelry brand, created by Jill Johnson and her son, Max, in 2017, designs pendants with detailed reliefs of iconic women from past, present, and mythology, including Ruth Bader Ginsburg, Harriet Tubman, Frida Kahlo, Joan of Arc, Florence Nightingale, and many others. It has garnered the attention of an impressive list of celebrities, like Miley Cyrus, Selena Gomez, Demi Lovato, Sophia Bush, and Sarah Hyland.

Shop at: aweinspired.com


AYR got its start as a "sister brand" to Bonobos, but this little sister has since grown up and moved out on her own. Founded by Maggie Winter, Max Bonbrest, and Jac Cameron, three fashion friends making clothes to wear all year round (hence the brand's name), AYR is arguably most famous for The Robe duster coat, seen on top models like Emily Ratajkowski and Kendall Jenner, as well as Bonbrest's incredibly chic grandmother, who is technically also a model. Its high-quality denim is similarly flawless. And don't overlook AYR's simple pima cotton tees — they're always 20 percent off when you buy two or more.

Shop at: ayr.com


Co-founders Amy Jain and Daniella Yacobovsky turned their business school project into a thriving brand that's sought-after by budget-conscious shoppers and celebrities alike. BaubleBar offers a collection of eccentric and colorful jewelry pieces that allow women to play with the latest trends at an affordable cost. Jessica Alba, Jennifer Lopez, Julia Roberts, and Lizzo are just a few of the stars who have accessorized with BaubleBar earrings, rings, necklaces, and bracelets.

Shop at: baublebar.com


Flats that are secretly slippers? Yes, please! Bianca Gates and Marisa Sharkey founded Birdies in 2015 to create stylish and comfortable footwear that women can wear at home and beyond. Each pair of flats is made with the brand's signature seven-layer technology for soles so comfortable, you feel like you're walking on clouds. Birdies shoes have graced the feet of celebrities like Meghan Markle and Sarah Jessica Parker.

Shop at: birdies.com


You don't need to rely on single-use plastic when cleaning your home thanks to Sarah Paiji Yoo's company, Blueland. Her brand reimagined a variety of products, from hand soap to laundry detergent to toilet cleaners, as concentrated tablets and powders that can be dissolved in reusable containers. The result? Nearly 2 billion single-use plastic bottles eliminated from landfills and oceans since 2019, according to Blueland.

Shop at: blueland.com


Ask beauty insiders and editors, and you'll likely hear glowing praise for this all-natural, Black-owned haircare brand that will give you the softest and healthiest hair you could ever wish for. Created by Nancy Twine, Briogeo was one of the first African-American-owned hair care brands to launch at Sephora. Its scalp-cleansing shampoos and repairing creams have earned rave reviews wherever they're available — Nordstrom shoppers, for example, have called its lauded conditioning mask an "amazing game changer."

Shop at: briogeohair.com

Dudley Stephens

"Dudley Stephens founders (and sisters) Lauren and Kaki took a timeless classic, the turtleneck, and reimagined it, making it even more versatile. Their line features recycled materials and incredibly comfy, cozy fabrics. As someone who's always cold, I reach for mine all the time. I'll throw it on with a pair of leggings in the morning to run out and grab coffee, and then pair it with jeans to wear to the office. I love that everything is easy and comfortable, but polished, so I look put together with zero effort."

—Jessica Mattern, senior Amazon ecommerce editor

Shop at: dudley-stephens.com

Fly by Jing

Chef Jing Gao founded premium Chinese food brand Fly by Jing to change the way the Western world views her home country's cuisine. Starting with the launch of a fiery Sichuan chili crisp in 2018, the brand has continued to make high-quality pantry staples like Zhong sauce, flavored oils, and vinegars that fans gobble up. In fact, its latest launch, ready-in-minutes frozen dumplings, sold over a million dumplings in just two months. Hurry and try them for yourself, now that they're back in stock.

Shop at: flybyjing.com

Gigi Pip

Gigi Pip's hats are made by women, for women. Simple, sleek, yet extremely fashionable, the brand's toppers are designed to inspire confidence and meant to be worn for all the different "hats" women wear in life. That said, Gigi Pip's hats are nearly impossible to get your hands on; they always sell out and have racked up waitlists in the thousands.

Shop at: gigipip.com

Hero Cosmetics

"Hero Cosmetics' products really are my skincare heroes. Founded by Ju Rhyu, the brand is most famous for its Mighty Patch acne dots that suck up all the gunk from breakouts, and even recently launched a patch that fits seamlessly over your nose to absorb oils and debris that easily get stuck there. Beyond the patches, Hero Cosmetics also makes some of my favorite skincare products, like its non-greasy SPF-30 Superlight Sunscreen and its exfoliating Power Body Wash. I love how everything is so affordable, too."

—Nina Huang, lifestyle ecommerce writer

Shop at: herocosmetics.us

Isa Tapia

If you're looking for fun and flirty shoes, look no further. Isa launched her namesake brand in 2013 and is Manhattan-based. All shoes are handcrafted by a family owned factory in Spain. She uses a direct-to-consumer model, which allows her to offer luxury shoes at affordable prices.

Shop at: isatapia.com

Jennie Kwon

This fine jewelry designer offers a wide variety of pieces, including a bridal collection inspired by vintage designs. Kwon and her team also offer personal consultations, which allow clients to create one-of-a-kind engagement rings and family heirlooms. All designs are made by hand in Los Angeles.

Shop at: jenniekwondesigns.com


Jennie Yoon launched her fine jewelry company, Kinn, in 2017. Based out of Los Angeles, she specializes in "modern heirlooms" that are meant to last a lifetime. Kinn's pieces use 100 percent solid, recycled gold and feature certified, conflict-free gemstones.

Shop at: kinnstudio.com

Kitty & Vibe

TikTok-famous swimwear company Kitty & Vibe is known for its colorful prints and inclusive size range. But did you know that founder Cameron Armstrong created the company with a never-before-seen sizing tool that offers two revolutionary sizes to fit big and small bums more comfortably? With new "vibes" coming out every season, you might want to stock up on these flattering swimsuits before they sell out (again!).

Shop at: kittyandvibe.com


Knickey is an innovative undergarment brand whose basics are anything but basic. It's making strides in sustainability by encouraging shoppers to recycle their old intimates (of any brand) and stock up on 100 percent organic, Fair Trade-certified cotton undies, bralettes, and tank tops in sizes XXS–XXXL. The line is incredibly comfy, flattering, and colorful, too.

Shop at: knickey.com

Lana Jewelry

"So many celebs have worn Lana Jewelry's statement hoops and delicate chains (Beyoncé, Jennifer Lopez, Madonna, Miranda Lambert, and Cameron Diaz… to name just a few!) but for us Chicagoans, Lana Bramlette is just a local girl made good. And what she's made is really good — I always have my eye on something I'm saving up for, and I've worn some pieces of hers for more than a decade."

—Alex Apatoff, executive editor

Shop at: lanajewlery.com

Live Tinted

"Live Tinted founder Deepica Mutyala is a human gem, and her passion for showcasing under-represented beauty standards comes through in every product the brand launches. Its mineral sunscreen is one of the most lightweight I've ever tried, and its dark circle-canceling Huesticks make under-eye shadows effectively disappear. The latter features squalane, hyaluronic acid, and vitamins C and E to moisturize away crepiness, so it's all pros, no cons."

—Rachel Nussbaum, commerce beauty editor

Shop at: livetinted.com

M.M. LaFleur

M.M. LaFleur was co-founded by Sarah LaFleur, Narie Foster, and Miyako Nakamura in 2011 with the goal of helping women "harness the power of self-presentation." The company's goal is to "take the work out of dressing for work" by providing a practical, stylish and attainable wardrobe for all.

Shop at: mmlafleur.com

Ma'am Shoes

"This Los Angeles-based footwear line designs stylish, sustainable, and ethically made shoes by women, for women. I always receive compliments when I wear their gorgeous, comfortable heels and ankle booties, but it's their commitment to making the world a better place that piqued my interest the most. Ma'am has partnered with nonprofit organizations like United States of Women and I Am a Voter in the past to give back and make an impact where it counts."

—Jennifer Chan, ecommerce writer

Shop at: maamshoes.com

Monica Vinader

The London-based jeweler and royal's favorite is donating 100 percent of the proceeds of her Togetherness Necklace to Women for Women International, a charity the brand has been partnering with for more than seven years. The charity is now raising money to help support the women affected by the war in Ukraine. The necklace is made of 100 percent recycled gold vermeil and sterling silver. This modern take on a BFF necklace was designed so you can share the love with a sister, mentor, or friend who inspires you and lifts you up.

Shop at: monicavinader.com


"I own dozens of cute bags, but I wear my Naghedi the most. In addition to being super cute, it's also sustainably made from woven recycled and reclaimed neoprene. Plus, it manages to look almost brand new even after months of water bottle leaks, granola bar crumbs, and lip gloss explosions."

—Andrea Lavinthal, style and beauty director

Shop at: naghedinyc.com

Olive & June

"Olive & June has revolutionized the at-home manicure and pedicure experiences. Both the Mani and Pedi Systems come with all the tools you need to clean, shape, and polish your nails, and the brand has created countless video tutorials to guide you every step of the way. As someone who started using these systems a couple years ago, I can confirm that I went from covering my fingers in polish and immediately smudging my nails to giving myself next-level manis and pedis that rival any salon."

—Eden Lichterman, ecommerce writer

Shop at: oliveandjune.com


We could all use some cooking shortcuts, and Omsom's flavor-packed starter sauces are ready to deliver. Dreamed up by two first-generation Vietnamese-American sisters looking to bring authentic Asian flavors into American homes, these meal kits are an easy way to cook dishes like sigsig, larb, bulgogi, and more. All you need to do is add the sauce to your favorite meat or vegetable and dinner is served.

Shop at: omsom.com


"I have so many things to thank Ouai for. Founded by Jen Atkin, the brand's body and scalp scrub makes my skin incredibly smooth, and my head was dandruff-free for the first time ever this winter. The leave-in conditioner makes my hair frizz-free and silky, and the mask is perfection when I need a hydration boost. Atkin has been behind the locks of stars like Bella Hadid and Chrissy Teigen, so it's safe to say she knows what she's doing. And everything Ouai makes smells incredible, so I of course bought a few of the fragrances they released last year. I even love the dry shampoo! I'll be loyal to this brand for life."

—Ariel Scotti, ecommerce partnerships editor

Shop at: theouai.com


Hotel-quality sheets are hard to find at a reasonable price point. That's why Ariel Kaye created Parachute, a sustainably made home brand with incredibly soft bed sheets, luxurious robes, and supportive pillows. It's since expanded its offerings to include furniture, home decor, and rugs.

Shop at: parachutehome.com


Parade is the inclusive, eco-friendly underwear brand the world didn't know it needed. According to founder and CEO Cami Téllez, its goal is to "rewrite the American underwear story" with super soft undies in a range of stylish colors, textures, and silhouettes, all of which are made from recycled fabric. Prices start at $8, and every pair is available in sizes up to 3X.

Shop at: yourparade.com

Pink Moon

To celebrate her Chinese heritage, CEO and founder Lin Chen launched her business in 2017 with a gua sha tool and accompanying face oil. In just a few years, Pink Moon has become an online oasis of female-founded self-care, wellness, and lifestyle brands that inspire sustainable living. The company has everything from candles to body oils to lipsticks from 24 different brands, 30 percent of which are founded by women of color.

Shop at: pinkmoon.co

R. Turbow Leather

Finding a classic leather belt that's high-quality is a surprisingly difficult task, or at least it was. R. Turbow Leather was founded by Rebecca Turbow in the tradition of her father's leather goods business. Its belts are handcrafted in New York City and made with the type of skill and attention to detail that make something an instant wardrobe staple. These days, R. Turbow Leather is the last word in the leather belt game.

Shop at: rturbowleather.com

Rafi Nova

You can tell two moms created this Mo on the Go activity kit, which will be welcomed by any parent who's ever had a panic attack about entertaining their kids on a long flight. It's got nine space-conscious items perfect for open-ended play and drawing, and the pack itself (which can be used for so many other kid-centric activities) features upcycled handmade textiles from Hmong women.

Shop at: rafinova.com

Reina Rebelde

Makeup brand Reina Rebelde is spearheaded by Mexican-born Regina Merson. Its unique collections of eye shadows, liners, and lipsticks honors various Latin cultures and celebrates Latin beauty in each campaign. Plus, its best-selling lipstick, Brava, is a multi-award-winning product that gives you the perfect red pout.

Shop at: reinarebelde.com

Richer Poorer

Co-founded by Iva Pawling and Tim Morse, Richer Poorer was already making comfortable basics before the pandemic made them all the rage. It started with sock and underwear lines, and now it also offers wildly comfortable matching underwear sets, sweats, T-shirts, and more. The brand is committed to sustainability, so many of its pieces are made from recycled materials that you can feel good about wearing.

Shop at: richer-poorer.com

Rizos Curls

Owned by Latina entrepreneur Julissa Prado, Rizos Curls has quickly become a favorite for curly-haired "reinas" everywhere. Its best-selling products are made without harmful sulfates, silicones, and parabens. In just three years since its launch, Rizos Curls has rapidly expanded its fanbase and is even used by Insta-famous makeup artists like @viva_glam_kay. Add a bottle of the brand's hair products to your cart on its website or while you're shopping at Target or Amazon.

Shop at: rizocurls.com

Seemore Meats & Veggies

A butcher who wants us to eat less meat? Yep, that's Seemore Meats & Veggies. Founded and operated by a fourth-generation female butcher who wants to make the meat industry more sustainable, Seemore's makes fully cooked sausages stuffed with humanely raised meat, fresh vegetables, and flavorful herbs. Pick from five incredible flavors, including Chicken Parm, Loaded Baked Potato, and Bubbe's Chicken Soup.

Shop at: eatseemore.com


Professional, Instagram-worthy photos that are actually affordable? Shoott aggregates back-to-back sessions in a single location for freelance photographers and offers customers an easy way to book a pro on-demand for a free personalized session. From there, customers can choose to pay $15 per photo, $120 for 10 photos, or $240 for all 40+ photos. The company was created in 2018 in New York City by Jennifer Tsay, Kat Tchernavskikh, and Daniel Kaufman and is now available in 600 locations across 60+ cities nationwide. Check out its website to find the latest available bookings near you.

Shop at: shoott.com

Stella Valle

Sisters, veterans, West Point graduates, and Shark Tank winners, Ashley Dellavalle Jung and Paige Dellavalle Walker, created this line of affordable modern charm jewelry with the intention to inspire women through fashion and give them an accessible way to accessorize. Customize your own stack of bracelets with the brand's array of pretty bands — save 20 percent when you choose three.

Shop at: stellavalle.com

Strange Bird

Founder Tina Chow Rudolf wanted to create a line of beauty products that put a woman's emotional wellness first. The result was Strange Bird, a plant-powered and crystal-charged brand that combines ancient Chinese beauty traditions with high-vibrational alchemy so that women can let their skin glow and energy flow. All of the products are formulated using clean ingredients (nothing you wouldn't put on a baby) along with its signature G-Team, a combination of ginger, ginseng, and goji berry. In the spirit of self-care, Strange Bird donates 1 percent of all its sales to support women's mental health initiatives.

Shop at: strangebirdbeauty.com


One swimwear brand that truly embraces all body types is Summersalt. Founded by Lori Coulter and Reshma Chattaram Chamberlin, it puts body inclusivity front and center by taking more than 1.5 million measurements from over 10,000 women to create suits that fit a huge range of sizes and shapes. The brand has fans in Gigi Hadid, Jennifer Garner, and Priyanka Chopra Jonas, and more than 4,900 shoppers have given its Sidestroke one-piece a rave review.

Shop at: summersalt.com

TA3 Swimwear

"There's a lot to love about TA3 swimsuits. This size-inclusive, body-positive line creates sculpting suits that hold you in and carve out a waistline thanks to its double-compression fabric and sturdy lace-up design in the back. I love everything this brand stands for and have never felt more confident in a swimsuit."

—Jennifer Chan, ecommerce writer

Shop at: ta3swim.com

Tower 28 Beauty

Founder Amy Liu set out to create a line of products safe for sensitive skin based on her own struggles with eczema, and the result is Tower 28's gentle makeup that looks as good on Instagram as it would on your skin. Its extensive "blacklist" of no-no ingredients for its skincare and makeup follow the guidelines of the National Eczema Association and even meet the stringent ingredient regulations of the European Union.

Shop at: tower28beauty.com


Championing diversity and body positivity in the athleisure space, Wolven founder Kiran Jade has created a brand that's beloved for its ultra-soft leggings and sports bras (and has a huge celebrity following). Inspired by her South Asian heritage, Jade "set out to create a brand that empowered differences — shapes, sizes, cultures, identities — as sustainably as possible." Accordingly, Wolven partners with the non-profit organization Climate Neutral to achieve its green goals, with the production of Wolven clothing being carbon-neutral.

Shop at: wolventhreads.com

Do you love a good deal? Sign up for PEOPLE's Shopping newsletter to stay up-to-date on the latest sales, plus celebrity fashion, home decor and more.

Related Articles