Feb. 14 marks one of the busiest days for florists, bakeries, nail salons and more. Discover how each profession preps before the big holiday
When you think Valentine’s Day, you think flowers — lots of them. In fact, U.S. consumers plan to spend $1.9 billion on flowers this year, according to the National Retail Federation.
For retailers like Venus ET Fleur (a Kardashian favorite), staff has a Valentine’s Day strategy meeting six months in advance to discuss operations, inventory and marketing. The company also hires part-time seasonal staff to help out on their busiest day. This year alone, they are projected to sell more than 800,000 roses, according to a representative at the company.
Valentine’s Day brings out the sweet tooth in all of us. Popular treats, like chocolates and candy hearts, are fully stocked in stores months in advance, but for Buddy Valastro’s famous Carlo’s Bakery, chocolate-dipped strawberries are the “it” item for the holiday, the Cake Boss host says. “We usually go through about 20,000 long-stem strawberries company-wide,” Valastro told PEOPLE.
Valastro’s team will plan one year in advance — everything from recipes to content strategy. Each bakery prepares fresh items daily, so on a day like Valentine’s Day, they have to staff up to meet the demands. “We have the whole famiglia hit the stores to help out!” said Valastro. “We’re an all hands on deck kind of family.”
Valentine’s lovers also like to get their nails ready for the big day. People should book ahead of time because according to Marina Torosian, the owner of Laqué Nail Bar, clients call two to three weeks in advance.
“We take appointments but we also take walk-ins so before Valentine’s Day, we’ll have a line of people wrapped outside the door,” Torosian told PEOPLE. “Blac Chyna just got her nails (pictured) done for the Grammys but chose a Valentine’s Day look to last her until the holiday and Nicki Minaj already has her appointment scheduled for Thursday.”
Curious to know which shade is the most popular red chosen on Valentine’s Day? “Definitely OPI Red,” said Torosian. “We usually go through maybe one bottle a week but during Valentine’s, it’s easily three.”
People love to hit the gym before their romantic date night or getaway and personal trainers like Mario Guevara, who trains celebrities like Rocsi Diaz and Karrueche Tran, has clients coming in three times a week to make sure they feel their best before the holiday. “This year, Karrueche is filming in New Orleans so I’ll assign her workouts through my online training program,” Guevara told PEOPLE. “She loves using my bands and targeting her lower body and abs.”
Need a few tips before indulging in chocolate all V-Day? “Cut out sugar completely and eat more meals throughout your day but in smaller portions,” said Guevara.
Heart-shaped pizza has become a full-on trend and it’s a great alternative to traditional chocolate or candy treats. This year, pizza restaurants will be up to their necks in heart-shaped pizza. At least, that’s the case for Rubino’s Italian Foods, which started selling heart-shaped pizzas with heart-shaped pepperoni last year. Their orders have quadrupled for Valentine’s Day this year.
“We use a small cookie cutter to get the pepperoni just right,” Mike Roberti, product coordinator for Rubino’s, told PEOPLE.
Greeting Card Writers
More than 144 million people will be exchanging cards on Valentine’s Day, according to CNN. That means all 144 million should be thanking those greeting card writers who are turning out Valentine’s Day cards by the hundreds.
“It’s a marathon, not a sprint,” Greg Vovos, senior writer at American Greetings, told the Huffington Post. Vovos also disclosed that greeting card writers and editors do a lot of research and watch shows with blended families, married couples, divorce trends and people getting married later in life. “All of those things are going to affect the personal relationship we’re writing for,” he added.