Small Business Saturday Is More Important Than Ever This Year — Here Are 20 Standout Items to Shop

Support budding entrepreneurs amid the pandemic
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Amid the COVID-19 pandemic, millions of small businesses nationwide have had to close their doors. In other words, there’s never been a more crucial time to support up-and-coming entrepreneurs. 

This Small Business Saturday, retailers like Etsy have made it easy to spend your money where it counts. No matter what’s on your shopping list, there’s a small business out there that has you covered. Take this tie-dye loungewear set from Etsy seller Up2OurNecksinFabric, which comes in a wide selection of colors and can even be customized with a monogram. Outside of Etsy, check out the underwear subscription program from BootayBag, which includes two full-coverage undies, two thongs, and one to two bralettes a month for as little as $10 per package.  

If you’re looking to integrate small businesses into your beauty routine, brands like The Lip Bar and Athena Club have you covered. The former is known for its smudge-proof liquid lipsticks, while the latter boasts a stylish razor kit with so many glowing reviews that it’s practically asking to be added to cart.  

There’s no wrong way to shop small, but if you’d like to narrow down the market, we’ve rounded up 20 must-shop products from small businesses in categories like clothing, shoes and accessories, and home. No matter what you order, you’ll be supporting someone’s dream — and that’s worth all the money in the world. 

Best Clothing

  • Up2OurNecksinFabric Customized Tie Dye Loungewear Set, $48.28 (orig. $64.38); etsy.com
  • Parade Cotton Hoodie, $45; parade.com
  • MaxMelody Simple Hand-Knit Oversized Sweater, $92; etsy.com
  • BootayBag Monthly Underwear Subscription, $10/month; bootaybag.com
  • Youga Women’s Elastic Waist Velvet Pants, $48.51–$62.91 (orig. $53.90–$69.90); etsy.com

Best Shoes and Accessories

Best Home Products

  • SilverDollarCandleCo Fresh Cut Christmas Tree Soy Candle, $19.95; etsy.com
  • ChappyWrap Snowflake Classic Fair Isle Blanket, $135; chappywrap.com
  • WoodByStu Personalized Welcome Mat, $22–$99.50 (orig. $44–$199); etsy.com
  • TerraMatterStudio Smells Like It’s Time For a Change Scented Candle, $22; etsy.com
  • GenerationMe Reusable Paper Towels, $18–$20; etsy.com

Beat Beauty Products

  • The Lip Bar Vegan Liquid Matte Lipstick in Bawse Lady, $13; amazon.com
  • Mented Cosmetics Everyday Eyeshadow Palette, $28; amazon.com
  • Athena Club Razor Kit, $9; athenaclub.com
  • Each & Every Lavender and Honey Aluminum Free Deodorant, $15; amazon.com
  • R+Co Television Perfect Hair Shampoo, $32; amazon.com

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