Brands Giving Back to LGBTQ Organizations in a Big Way During Pride Month

PEOPLE highlights the brands giving major donations to LGBTQ+ charities and organizations to celebrate Pride month

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Abercrombie & Fitch

Abercrombie & Fitch pride month tank
Abercrombie & Fitch

The retailer is donating $400,000 to The Trevor Project, the world's largest suicide prevention and crisis intervention for LGBTQA+ young people. To date, A&F has raised more than $2.8 million for the important cause.

Abercrombie has also dropped a new gender-inclusive collection, featuring summer-approved tie-dye and soft loungewear, in partnership with The Trevor Project.

Yankee Candle

Pride Month Yankee Candle
Yankee Candle

The candle brand is giving $100,000 to Rainbow Railroad, a global nonprofit helping LGTBQI+ people in need escape violence and relocate to safety, among other forms of assistance.

Yankee Candle has also released the new fragrance Love is Love, a scent "inspired by love lighting the way" and ready to warm any home.

Williams Sonoma

Williams Sonoma Pride
Williams Sonoma

The kitchenware giant is also supporting The Trevor Project this Pride Month. Shop a collection of fun rainbow-themed items at every price point – from a pride mug ($15) to this Le Creuset L'OVEn ($400). There are even edible items like rainbow lollipops and bottled Pride Punch.

For every product sold, Williams Sonoma will donate 50% of the purchase price to The Trevor Project.

Bath & Body Works

Bath & Body Works Pride Month Products
Bath & Body Works

The bath shop is commemorating Pride Month with rainbow-inspired capsule collection and two major donations.

To make a change this year, Bath & Body Works is giving $150,000 to the It Gets Better Project and $30,000 to the It Gets Better Project Canada. These pledges support the nonprofit's mission to uplift and connect lesbian, gay, bisexual, transgender and queer youth around the world.

Absolut Vodka

Bowen Yang Absolut Out and Open Pride Month

The liquor company has teamed up with Saturday Night Live star Bowen Yang for its Out & Open campaign to promote LGBTQ+ bars and the safe space they are. According to Absolut, more than 15 percent of these bars closed between 2019 and spring 2021.

To turn the tide, the vodka brand is working with the National LGBT Chamber of Commerce (NGLCC) to enhance training programs for business owners who run bars and restaurants. And for every time an Internet user listens to the real-life stories featured on the Absolut Out & Open site (including Yang's story!) until June 30, Absolut will add a $1 donation to its $175,000 pledge to the NGLCC.

Glow Recipe

glow recipe

The skin care brand is celebrating Pride month by upgrading their best-selling Watermelon Glow Pore-Tight Toner packaging to a limited-edition, rainbow bottle designed by the brand's LGBTQIA+ employees. 100% of Glow With Pride Watermelon Pore-Tight Toner proceeds will benefit nonprofit organizations empowering LGBTQIA+ youth globally, including the It Gets Better Project.

The brand also pledges to donate $1 million dollars to causes supporting diversity, equity and inclusion by the end of 2022.


Mars Launches SKITTLES® Pride Packs To Support The LGBTQ+ Community

Skittles has switched up its signature packaging to spotlight the work of six LGTBQ+ artists, who created original designs that express how they "see the rainbow" everyday, the candy brand said in a statement. All five of the Skittles PRIDE packs also include a QR code that links to profiles on the artists and their stories, too.

For every PRIDE pack sold, the Mars subsidiary has also committed to giving $1 (and up to $100,000) to GLAAD.

Harry's x Flamingo

Flamingo + Harry's Introduce Face + Body Pride Shave Set
Courtesy of Harry’s and Flamingo

Body care brands Harry's and Flamingo have joined forces this June to launch their limited-edition, all-gender, Face & Body Pride Shave Set. 100% of the June exclusive kit sales will be donated to The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ youth.

With colorful packaging designed by Brooklyn-based illustrator Ohni Lisle, this shaving set is complete with interchangeable razor heads, a limited edition ergonomic green razor handle and a pink shower holder. Together, Harry's and Flamingo created an all-inclusive hair removal system, perfect for all skin types, hair textures and areas that you prefer to groom.

1-800-Flowers Pride Month

The flower delivery service is giving $25,000 to GLAAD in honor of Pride Month this year, adding to the $200,000 donated to the LGBTQ+ media advocacy organization since 2007. For the month of June, 1-800-Flowers is also featuring a limited edition Pride Collection with rainbow roses, sweet treats and more.

Shopping for a cause, 20% of net proceeds from the special collection will go straight to GLAAD.

e.l.f Cosmetics

Still life of Pride Big Mood
E.L.F. Cosmetics

The affordable beauty company has proudly partnered with the It Gets Better Project on their limited-edition Pride Big Mood Mascara. 100% of proceeds will go to the nonprofit organization, whose mission is to connect, empower and uplift lesbian, gay, bisexual, transgender, and queer youth around the globe.

Available for the month of June, the new bottle boasts a metallic, rainbow design, making it easy to show off your pride and your bold lashes all at once.


PetSmart Pride Month Products

The pet shop superstore has pledged $200,000 to GLSEN, an educational organization working to end discrimination based on sexual orientation and gender identity or expression in schools.

Pet parents can also peruse PetSmart's Pride Shop to outfit their four-legged family member with the perfect accessory for the local LGBTQ+ parade.

Dr. Martens

Dr. Martens Pride Month Product
Dr. Martens

Pride Month is putting a spring in Dr. Martens' step all month long, with the fashion brand supporting The Trevor Project for the sixth year running with a $200,000 commitment.

Highlighting changemakers in the LGBTQIA+ community with its Pride Generation conversation series, Dr. Martens also dropped an ultra-cool pair of white oxfords with a Progress Pride stripe.


Ugg Pride Month Slippers

UGG is celebrating Pride Month with an inaugural "Feel Heard" campaign, fronted by everyday LGBTQ changemakers.

The footwear brand is also selling a cozy collection of all-gender slippers and slides in a slew of rainbow hues, and donating $125,000 to The Trevor Project to make a difference.


Kohl's Pride Month Shirt

The retailer has joined forces with ph by The Phluid Collection, an LGBTQIA+ owned and all-gender fashion line, for an inclusive clothing collection that's seriously stylish.

To continue the important work of amplifying LBTQIA+ voices beyond just June, Kohl's is giving $100,000 to The Trevor Project too.

Quay Australia

Courtesy Quay
Courtesy Quay

The Australian eyewear company dropped a Pride Collection to mark the special month, its heart-shaped rainbow aviators ready-made for summer fun.

Quay is also paying it forward with a $100,000 donation to GLSEN to make schools a safer place.


ShoeDazzle's PRIDE Capsule collection
ShoeDazzle's PRIDE capsule collection. Courtesy of ShoeDazzle

ShoeDazzle has partnered with the Los Angeles LGBT Center for a second year in a row to celebrate Pride with a pride capsule collection. The collection features eight footwear designs with Pride in mind and modeled by Los Angeles LGBT Center employees.

As a part of this campaign, ShoeDazzle will donate 25% of proceeds from the Pride capsule collection to the Center.


reef pride products
courtesy reef

The beach-vibes brand commissioned artwork from four queer artists to display on this collection of beach towels, from which 100% of the proceeds will go to PFLAG.

Levi Strauss & Co.

Levi's Pride Month Collection

Levi's is striding into Pride Month with wide-ranging Pride Collection inspired by the origins of the Queer liberation movement, per a press release shared with PEOPLE.

Highlights include a "Let us love" jean jeacket, denim corset and groovy accessories. The 149-year-old brand is also giving $100,000 to OutRight Action International, a global group working to advance human rights for the LGBTQ+ community.


Cara Delevigne Puma Pride Month Product
LaQuann Dawson

Puma has partnered with Cara Delevingne for the "Together Forever" clothing drop, to be followed by unisex shoes later this year.

From there, the athletic brand is giving 20% of proceeds – with a promised pledge of $250,000 – to GLAAD.

Roxanne Assoulin

Courtesy Roxanne Assoulin Attached Rep Alyssa Stiepleman |
Roxanne Assoulin

From 6/15 to 6/22, 100% of the proceeds from the celeb-loved designer's "Somewhere Over the..." bracelet will go to the Ali Forney Center's initiative to provide a new home for trans-identifying youth.


Vans Pride Month Sneakers

A Vans spokesperson confirmed the skatewear brand is giving $200,000 from the Checkerboard Fund at Tides Foundation to the Tegan and Sara Foundation and the Trans Youth Community Grants program, among other important causes.

Shoppers can also stroll in style all summer long with Vans' chic Pride line.

GUESS Watches

GUESS Watches x The Trevor Project #MomentofPride collection

Time is precious, and GUESS is making the most of it by launching a #MomentofPride collection with three chic watches featuring the colors of the iconic Pride flag. The fashion line has also pledged a $25,000 donation to The Trevor Project.

Kopari Beauty

Kopari Pride

The new Kopari x @DirtyBoysGetClean Face The Day Skincare Set allows your skin to glow with pride. The exclusive set is available through June and features Matt's (@DirtyBoysGetClean) brand faves, including the Antioxidant Face Shield Mineral SPF 30, Starry Eye Balm, and Coconut Lip Glossy.

100% of proceeds from the limited edition product will be donated to The Audre Lorde Project, supporting LGBTQIA+ people of color by committing to advocating for progressive affairs in New York City that pertain to the community.


Bliss pride

The skincare brand is thrilled to partner with The Trevor Project once again on the launch of their new, limited-edition Pride Block Star Set. This June, the brand celebrates Pride by donating 100% of the new set purchases to The Trevor Project's critical mission.

Beneath the packaging covered in exclusive, empowering artwork by social justice artist Devon Blow, the kit contains two of Bliss' best-selling Block Star SPF 30 sunscreens, and will be available starting June 16th.

Freedom Moses
Freedom Moses

In celebration of Pride month, the sandal brand has created a "Love Rules" slide in collaboration with the It Gets Better Project. 20% of proceeds from this new style for the month of June will benefit the organization.

The unisex slides are white with an adorable red, smiley face design, and are available in a variety of sizes exclusively online.

Gray Malin

Elton John AIDS Foundation + Gray Malin Pride Partnership
Elton John AIDS Foundation + Gray Malin

The Los Angeles-based photographer has partnered with the Elton John AIDS Foundation on a print-only special edition of Gin Beach, Southampton to celebrate Pride month. Throughout June, Gray Malin is donating 50% of this Pride month sales to the organization.

The Foundation's commitment to overcoming the stigma and neglect that keeps us from ending AIDS through advocacy and research aligns with the photographer's goal to end the AIDS epidemic for people and communities who are most vulnerable.


Kendall Jenner
Mike Rosenthal

This company is donating $50,000 to The Venture Out Project, a queer and trans-led collective that focuses on bringing the restorative effects of nature to the LGBTQ+ community. As a company rooted in sustainability and community, 818's support of The Venture Out Project is an extension of the brand's commitment to protecting our earth and supporting LGBTQ+ communities. 818 team members will also partake in The Venture Out Project's trans inclusion workshop, Beyond Bathrooms.

"This June, we wanted to support the LGBTQ+ community and our Earth. The Venture Out Project shares our passion for sustainability, and they believe in the power of the outdoors to foster community and acceptance for LGBTQ+ people nationwide," said Kendall Jenner. "They also run trans inclusion workshops for companies like ours -- we are honored to participate in one this year."

818 will also bring numerous opportunities for coast to coast Pride celebrations with the NYC Pride Parade, a wrapped NYC Waterway Ferry serving signature cocktails with a Drag Show performance, the 818 Airstream posting up in LA giving out limited merch, and inspired cocktail recipes including 818 Pride Tai and 818 Very St. Tropez.

Motorola Razr x The Blonds

LGBTQ Motorola x The Blonds Pride Phone
Courtesy Motorola Razr x The Blonds

The technology company and luxury clothing brand have teamed up for Pride month to create this limited-edition lanyard. The chain lanyard acts as a stylish hands-free phone accessory, and is available in three razr-inspired colorways.

100% of proceeds will benefit the New York City Gay & Lesbian Anti-Violence Project (AVP), whose mission is to empower lesbian, gay, bisexual, transgender, queer and HIV-affected communities and allies to end all forms of violence.

Updated by
Emma Becker

Emma is an editorial intern at PEOPLE for Tulane University majoring in Communications and Digital Media.

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