Brands that Make It Unbelievably Easy to Shop Eco-Friendly
Be a responsible consumer without giving it a second thought: These brands commit to sustainability and environmentally-friendly practices for you, so you can focus on finding your new favorite products
With the mission to keep products out of landfills, this sneaker company is the first circular footwear brand to offer full transparency around product end of life - what they call “full-circle footwear”. When customers are ready for a new pair, they can be returned to the brand at no charge for a “material credit” toward their next pair. The brand then takes it from there to ensure that every part of the shoe is either recycled, biodegraded or upcycled. All products are made with sustainably sourced materials.
Buy It! Sneakers, $120; thousandfell.com
A women-led ethical jewelry brand and manufacturing platform that supports women artisans in Kenya, which is driven by social impact, Soko is a certified B-Corp company. Their jewelry is made with sustainable processes and materials such as recycled brass, wood, and reclaimed horn and bone.
This brand’s mission is to create beautiful clothing while working improve the environment. Their garments are made consciously using planet-friendly fibers (in 2019, 90% of the fibers they sourced were organic, recycled, or regenerated) and with fair trade practices. Sustainability is at the core of the company and have announced its ambitious strategy to achieve full circularity by 2030—which includes 100% circular product, as well as end-of-life solutions.
Buy It! Canyon Dress, $248; outerknown.com
These woven bags are made by female artisans in Rwanda, Africa, using locally sourced, renewable resources. Each piece is hand finished in America with carefully chosen, sustainable materials. The company’s hope is to create economy in developing countries while promoting female empowerment through “joyful, ethically made accessories."
Buy It! Zebra Lunchpail, $395; cestacollective.com
This sneaker company focuses on creating new sustainable materials that are actually carbon-positive to handcraft their shoes. Their newest style is made with self-generating bamboo (which means it doesn’t have to be replanted) and recycled plastics. All of the brand’s packaging is made from 100% recyclable materials sourced from Forest Stewardship Council certified suppliers. And in order to combat climate change, the brand purchases carbon offsets, to make up for the shipping and transportation of all your purchases.
Buy It! “Ibi” Sneakers, $98; cariuma.com
Everlane claims that its celeb-fave denim line is made in the world's cleanest denim factory, which (among other things) uses 98 percent recycled water that comes out clean enough to drink after the process - and the toxic output, "sludge," is turned into bricks used to make affordable homes.
Buy It! Everlane high-rise cigarette jeans, $78; everlane.com
Nisolo uses sustainably sourced and vegetable tanned leather, adheres to ethical standards in their factories, participates in a shoe reclamation program through Soles4Souls and offsets carbon emissions generated by their production and shipping.
This chic clean beauty emporium's focus on nontoxic products means that fewer toxic chemicals are getting washed down the drain each time you lather up. And in addition to stocking products who have a focus on environmentally-friendly packaging, Follain offers a 10 percent discount on new products when you bring in your empties - and sells its own soap containers that can be refilled in stores or online.
Buy It! Follain refillable soap dispenser, $24; follain.com
The brand's motto, "fewer better things," reflects their approach to making good pieces last longer - and their production method, which keeps it all within the country from which the materials are sourced. Customers also receive a ThredUp envelope to upcycle the pieces their Cuyana purchase is replacing (with an incentive to earn credit for accepted pieces), encouraging them to keep textiles out of landfills.
Buy it! Linen Moto Jacket, $325; cuyana.com
AUrate New York
Bare Republic Sunscreen
The EWG gave this sunscreen top marks for using nontoxic ingredients that are better for your skin - and won't cause environmental damage to delicate ocean ecosystems. And you don't sacrifice SPF power for the cleaner composition.
Buy It! Mineral face sunscreen, $11.24; ulta.com
There's more to love about this direct-to-consumer brand than its cute swimwear designs and flattering fits: Each swimsuit is made out of material created out of recycled plastics often sourced directly out of our oceans, and the brand commits to recycled shipping materials as well. They've since expanded into loungewear and sleepwear that's just as chic and guilt-free.
Buy It! The Swan Dive one-piece, $65; summersalt.com
Restock on comfy, cute socks made with organic cotton and non-toxic dyes. As a bonus, each design from this brand is created in partnership with a nonprofit that works to make a direct impact on making the world a better place. Conscious Step will also donate $1 for each pair sold to its nonprofit partner.
Shop it! Socks that plant trees, $14.95; consciousstep.com
Another Meghan Markle fave, this soap company founded in the 1940s has eco-mindedness built into its brand, from its biodegradable formula to recyclable bottles and labels, and has just about every green and fair-trade certification you can imagine. It can be used for washing yourself - or your floors - among 16 other uses.
Buy It! Dr. Bronner's pure castile soap, $6.69; ulta.com
Customize your own refillable, leak-proof capsule, which has been sustainably created from 50 percent recycled materials. Once you get yours in the mail, you can toss the packaging directly in your recycling bin. (Fun fact: the seed paper in the package is plantable and grows wildflowers.)
Since launching, this brand has saved over 150 lbs of plastic from entering our oceans, through beach cleanup programs that employ local communities in Haiti and Thailand.
Shop it! The capsule, $14; keepyourcadence.com
If you still associate secondhand shopping with musty thrift stores (not that there's anything wrong with that - check out all these celeb thrift shop fans!) then you haven't visited The RealReal, which consigns designers you love in amazing condition - some even still new with tags. Buying pre-owned clothing is a great way to shop with minimal impact on the environment, and it's seriously trendy, too: Emma Watson purchased this suit from the site, and other celebs who buy and sell there include Brooklyn Decker, Kendall Jenner and Gabrielle Union.
Shop It! TheRealReal.com
How committed is Patagonia to protecting the environment? The company donated their $10 million tax break to environmental charities. They commit to sustainable fabrics whenever possible for their clothing (like their recycled-polyester rain gear), and their Worn Wear program helps keep existing clothes looking like new or offers credit for trade-ins.
Buy It! Down sweater vest, $179; patagonia.com
This designer takes sustainability seriously, from her use of only recycled metals and lab-grown diamonds to the recyclable packaging. And 5% of all profits go to the Wildlife Conservation Network.
Buy It! Irina Victoria diamond bezel ring, $219; ivjewelry.com
This celeb-loved shoe brand is created from innovative, environmentally-friendly materials sourced from recycled water bottles, sugarcane and tree bark, all of which are washable to ensure you get the most wears possible. You can return shoes to be recycled via Soles4Souls - and the brand imposes a carbon tax on itself to neutralize the emissions it generates.
Buy It! Allbirds wool runners, $95; allbirds.com
With 97 percent of their products made in the USA out of sustainably-derived materials - and a "buy a tee, plant a tree" motto that's resulted in 200,000 new plantings - this company makes basics that are a no-brainer to feel good about.
Buy It! Amour Vert "Francoise" tee, $68; amourvert.com
Bring in your empty body wash and candles to Olfactory NYC (once stores open back up) and receive 40 percent off a refill or replacement - all of which are done in-store, in locally-sourced containers, to minimize environmental impact.
Buy It! Body Wash, $15; olfactorynyc.com
More than 45 million plastic bottles have been diverted from landfills and woven into this brand's washable shoes - including a style of flats so comfortable that a pregnant Meghan Markle packed them for her New Zealand trip.
Buy It! Rothy's woven flats, $145; rothys.com
This well-established brand has been a leader in sustainable fashion since well before it was buzzworthy. But in the past few years, they’ve really amped up the volume. In fact, their goal is 100 percent organic cotton and linen fibers, responsible dyes, carbon positive operations and a no-waste facility with a comprehensive plan to get there.
Buy it! Organic Handkerchief Linen Short-Sleeved Shirt, $188, eileenfisher.com
This trendy sneaker brand plants two trees for every pair of shoes they sell — so far, it’s a whopping 55,472. The shoes are ethically made in Portugal out of leather untreated by the toxic chemical chromium, and each purchase includes free shipping and a pair of socks.
Buy it! Modelo ‘89 sneakers, $135, sayebrand.com
Fast fashion is considered one of the top polluters of any industry. Tradlands has decided to slow it down, from design development, to production, to shipping. Tradlands’ meticulous and planning-intensive process ensures that an estimated 98% of materials are actually used, so hardly anything goes to waste.
Buy it! 102 Box T-Shirt, $49, tradlands.com
Kahina Giving Beauty
This is your typical clean beauty line, but with an eco-friendly twist. The outer packaes on Kahina’s organic products are created from 100% recycled paper. In addition, bottled products are made from high quality recyclable violet glass, which helps preserve products by blocking damaging light rays. That means less waste and less money spent — it’s a win-win.
Buy it! Brightening Serum, $72, kahina-givingbeauty.com
United by Blue
Instead of using the traditional 1,500 gallons of water to make a pair of jeans, the brand uses less than 10 gallons and treats and recycles 98% of the water used in the manufacturing process.
Buy It! DL1961 Mara ankle high-rise (similar), $139.30; shopbop.com
No. 2 Toilet Paper
Created from bamboo (which regrows quickly) as opposed to trees, and delivered in recyclable packaging (rather than plastic bags), this brand aims to make even the most mundane product environmentally-consicous.
Shop It! gono2.com
Indulge your passion for all things personalized guilt-free: Etsy announced that it will offset 100 percent of the carbon emissions created by its vendors' shipping by investing in emissions-reductions initatives.
Shop It! Etsy.com