11 of the Best Things to Buy from Latinx-Owned Brands, According to PEOPLE Staffers

Use your spending power to honor Hispanic Heritage Month

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Fashion Beauty Roundup 2021
Photo: Target, Amazon, Revolve, Farm Rio, Reinarebelde

Hispanic Heritage Month is a time to honor the rich histories of Latin Americans in the United States. It's also the perfect moment to consider how you can uplift today's Latinx community, whether you're part of it or just want to make positive change. Sometimes, the most powerful way to express appreciation is putting your money where your mouth is.

That's why nine PEOPLE writers and editors came together to share their favorite products from Latinx-owned brands. No matter your interests, something on this list is bound to catch your attention. Did we mention prices start at just $8?

Below, shop some of our favorite products from Latinx businesses.

Rizos Curls Defining Cream

Tess Garcia, Ecommerce Writer: I've sung the praises of Rizos Curls' affordable hair products for years, and I have no plans of stopping. The brand's Defining Cream is what got me hooked from the start; it's made from a nourishing blend of aloe, shea butter, and coconut oil to create frizz-free definition without weighing curls down or leaving them crunchy. On the days I don't wash my hair, I spray it with water and apply a pea-sized amount of the cream for a refresh. The results are so incredible, you'd think I used a curling iron. Plus, one bottle manages to last me at least six months.

Fashion Beauty Roundup 2021

Buy It! Rizos Curls Defining Cream, $21.99; target.com

Hedley & Bennett The Carryall Apron

Katie Macdonald, Senior Food Writer: In my kitchen, function almost always trumps style, but I don't have to choose between the two with this gorgeous apron from Hedley & Bennett. Made from sturdy canvas, the Carryall Apron is thick enough to protect my clothes from spills and splatters without being uncomfortably stiff, and its thick cotton ties never come undone. It also has a plethora of pockets — including one specifically for my phone! Most of all, I love the brand's rainbow of color choices, from classic navy to trendy tie-dye. It's even collaborated with celebrities like Jesse Tyler Ferguson for limited-edition launches.

Fashion Beauty Roundup 2021
Hedley and Bennett

Buy It! Hedley & Bennett The Carryall Apron, $68 (orig. $85); hedleyandbennett.com

Beautology Lab 24K Gold Collagen Eye Masks

Jennifer Chan, Ecommerce Writer/Editor: I discovered these hydrating eye masks while attending a shopping event in Miami and was immediately hooked. (And I love supporting clean beauty brands.) Beautology is a small brand based in Miami, but what's great is that I can easily reorder them on Amazon whenever I need to restock. I pop them on before I apply makeup and after letting them luxuriate on my skin for 15 to 20 minutes, I see a noticeable difference in my eye area. They're cool to the touch, deeply hydrating, and miraculously make me look instantly awake, which is amazing when I am feeling less than perky.

Fashion Beauty Roundup 2021

Buy It! Beautology Lab 24k Gold Collagen Eye Masks, $36; amazon.com

Farm Rio Flowerdoscopic Canvas Midi Dress

Alex Apatoff, Executive Editor: Literally every time this brand's ads hit my Instagram feed, I can't resist swiping up — I just love its feminine silhouettes and over-the-top fun prints. And they're surprisingly flattering (just ask, like, all of my friends, who all seem to own one of the dresses or cute puff-sleeve tops). I have been waiting for the perfect moment to finally purchase a piece from the Brazil-based company, and I think this bold but versatile shirtdress is it.

Fashion Beauty Roundup 2021
Farm Rio

Buy It! Farm Rio Flowerdoscopic Canvas Midi Dress, $235; farmrio.com

Nue Breast Tape

Kaitlyn Frey, Assistant Style & Beauty Editor: Founded by former fashion and beauty magazine editor Stephanie Montes, Nue was born based on her trouble finding the best breast tape that matched her skin tone. Available in three shades, I can vouch that this stretchy tape not only feels super comfy, but also creates a crazy-flattering lift.

Fashion Beauty Roundup 2021

Buy It! Nue Breast Tape, $25; revolve.com

Beautyblender Original Makeup Sponge

Hannah Freedman, Ecommerce Content Strategy Manager: There's a reason this little sponge has a cult-like following among beauty lovers. About two years ago, I switched from applying my makeup with a brush or just my hands to the Beautyblender, and it was a total game-changer. Using the damp sponge gives me a more even and airbrushed look that I love when I use it to apply foundation, and it blends in my blush and highlighter beautifully for a natural look, too. The Beautyblender also absorbs less product than other drugstore makeup sponges I've tried, which means I waste less.

Fashion Beauty Roundup 2021

Buy It! Beautyblender Original Makeup Sponge, $20; amazon.com

GSTQ Mock-Neck Anorak

LatinX ecomm
Courtesy GSTQ

Alex Apatoff, Executive Editor: Dany Garcia has a seriously impressive resume (which includes professional bodybuilding, a finance career, becoming the first woman to own a professional sports league and — oh yeah — managing the blockbuster career of her ex-husband, Dwayne Johnson) and now she can add "fashion designer" to the list. Her GSTQ collection is full of elevated basics with a sporty touch, like this scuba-material anorak, which reflects the founder's dual lives in the professional and athletic arenas.

Buy It! GSTQ mock-neck anorak, $165; gstq.com

Reina Rebelde 'Just Winging It' Eyeliner Trio

Marilyn La Jeunesse, Shopping Newsletter Manager: Mexican-owned beauty brand Reina Rebelde makes the only liquid eyeliner I'll wear. Seriously, I've been rocking the black, blue, and green liners for several years now and they never let me down. They're highly pigmented, long-wearing, and waterproof. Not only do the eyeliners stay put during a long day, but the fine-tip applicator makes angular wings even easier to apply. Plus, all the products are cruelty-free, paraben-free, and phthalate-free.

Fashion Beauty Roundup 2021

Buy It! Reina Rebelde 'Just Winging It' Eyeliner Trio, $40 (orig. $48); reinarebelde.com

Ceremonia Guava Rescue Hair Spray

Christie Calucchia, Lifestyle Ecommerce Lead: I have naturally wavy hair that's typically filled with tangles when I get out of the shower, no matter how well I condition it. My latest saving grace has been Ceremonia's Guava Rescue Spray. I spray it on my damp hair before running a comb through it to help get through the knots. Not only is it a detangler, but it also acts as a heat and UV protectant, so I can style my hair with a curling iron or straightener without a second thought. Plus, it smells divine, which is probably thanks to its ingredients like guava and ginger.

Fashion Beauty Roundup 2021

Buy It! Ceremonia Guava Rescue Hair Spray, $18; ceremonia.com

Joaquina Botanica Calendula + Peptides Hydrating Essence

Kaitlyn Frey, Assistant Style & Beauty Editor: I met Joaquina Botanica founder Giovanna Campagna (virtually) earlier this year and instantly fell in love with the story behind her brand. Deeply inspired by her Colombian heritage, the products use clean botanical ingredients sustainably sourced from Latin America. This multi-tasking mist has been my go-to for a quick midday skin refresh.

Fashion Beauty Roundup 2021

Buy It! Joaquina Botanica Calendula + Peptides Hydrating Essence, $56; nordstrom.com

Parade Sport+ Thong

Alex Warner, Entertainment/Celebrity Ecommerce Lead: If you don't own a pair of underwear from Parade yet, you need to change that right now. The brand makes affordable, eco-friendly intimates that are not only breathable and soft to the touch, but also come in a size-inclusive range, from XS to 3XL. I own a few of the Sport+ thongs that are designed from a quick-dry material sans seams and I love that I can wear them under my leggings without them being visible. I kid you not, this underwear is so soft, sometimes it feels like I'm not wearing any. Parade is currently offering 20 percent off orders with the code FALL20, so you best believe I'm stocking up.

Fashion Beauty Roundup 2021

Buy It! Parade Sport+ Thong, $8 with code FALL20; yourparade.com

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