Enjoy major savings at Nordstrom, Amazon, Target, Walmart, Coach, and more

By Kami Phillips
Updated November 27, 2020 12:10 PM
Products in this story are independently selected and featured editorially. If you make a purchase using these links we may earn commission.
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Credit: Getty

Black Friday is here, and there’s never been a better time to shop all things fashion, accessories, and beauty than right now. Whether you’re looking to knock out your holiday shopping list or treat yourself to that handbag you’ve been eyeing all season long, you’re in the right place.

We’ve rounded up the 40 best Black Friday deals happening on clothing, shoes, handbags, jewelry, makeup, and skincare, so we suggest getting your credit cards ready. You can shop designer labels like Valentino, Jimmy Choo, and Stella McCartney, or you can stock up on cute matching holiday pajamas for the whole family. Either way, you can’t go wrong with prices like this.

From Nordstrom’s Cyber Deals sale, where you can take up to 50 percent off thousands of must-have styles, to Everlane’s first-ever Black Friday sale that’s full of fashionable and sustainable best-sellers for up to 40 percent off — and let’s not forget the major beauty savings going on at Sephora and Ulta — this is the ultimate breakdown of when and where to save big on the season’s most coveted items this holiday weekend.

When is Black Friday 2020?

Black Friday always falls on the last Friday of November, which is also the day after Thanksgiving. It is undoubtedly one of the biggest shopping days of the year (next to Cyber Monday and Amazon Prime Day, that is) and the time when many people shop for Christmas and holiday gifts.This year, Black Friday is taking place on November 27 — though plenty of sales started even earlier than that!

What are Black Friday hours?

Every year, it seems like the sales begin earlier and earlier. Despite the name, Black Friday hours can start as early as the day of Thanksgiving. Most of the big retailers slash prices throughout the day on Black Friday, and you can also expect to find continuous markdowns throughout the weekend leading into Cyber Monday.

Who has the best Black Friday deals?

What we love most about Black Friday is that everyone, from the major retailers that often have deals to the very niche brands that rarely go on sale, wants to give you mega savings. And we all love saving money, right? From exclusive discount codes to slashed prices, you’ll find some of the best deals on tech, fashion, beauty, gaming, and home during Black Friday. We’re already seeing some of the biggest markdowns of the year from Nordstrom, Walmart, Amazon, Zappos, and Macy’s, plus sitewide discounts at brands like Madewell, Spanx, and Kate Spade.

Scroll down to shop 40 of the best Black Friday fashion and beauty sales going on now.

Best Black Friday Fashion Deals

Best Black Friday Shoes and Accessories Deals

Best Beauty Deals

Best Black Friday Fashion Deals


Enjoy up to 50 percent off thousands of must-have styles with Nordstrom’s Cyber Deals, going on through December 1. Save on top brands like Barefoot Dreams, Topshop, Free People, and Nike, as well as in-house labels like Halogen, Treasure & Bond, and Zella.

Nordstrom Rack

Nordstrom Rack is dropping new Daily Deals through November 30. Score savings in pretty much every category, including women’s apparel, men’s apparel, shoes, handbags, activewear, and more.


Amazon is slashing prices on just about everything you could imagine, including comfy loungewear for under $25, winter-ready coats and jackets for under $50, and stylish boots for under $75. You can also take 30 percent off matching holiday pajamas for the whole family and up to 30 percent off trendy women’s styles from brands like Alo Yoga and ASTR the Label. Additionally, Amazon is offering up killer deals on home, kitchen, tech gadgets, and toys and games.


Whether you’re shopping for protective face coverings or stylish sweaters, Walmart’s Black Friday sale has got you covered. Shoppers can enjoy up to 40 percent off clothing, shoes, and jewelry, including brands like Sofia Jeans by Sofia Vergara, Kendall + Kylie, Time and Tru, and more. And don’t forget to check out all of the doorbuster deals Walmart is offering on home goods, kitchen appliances, and tech gadgets, too!


If you love shopping at Madewell (and honestly, who doesn’t?), then you’ll love its Black Friday deals. Score 30 percent off your purchase and up to 50 percent off some of the brand’s best-selling styles when you use the promo code VERYMERRY at checkout, including cozy sweaters, stylish boots and booties, trendy jewelry, and of course, ultra-flattering denim.


From adorable matching pajamas for the whole family to stylish sweaters for the winter, you’re bound to find a deal on something you need at Target’s massive Black Friday sale. Choose from thousands of clothing and accessories for men, women, and children — all at incredible prices.


Spanx lovers, rejoice! Through November 30, Spanx is offering 20 percent off sitewide, which includes its best-selling leggings, shapewear, undies, and more. You can stock up on your favorite panties or snag some Oprah-approved leggings — all for less.


Chic home decor and the season’s most sought-after styles are sitting side by side at Anthropologie’s Black Friday sale. The easy going brand is offering 30 percent off sitewide — which includes all sale items, too — through November 29 at 11:59 p.m. ET.

Old Navy

We suggest heading over to Old Navy right now, because it’s offering 50 percent off sitewide! With prices starting at less than $5, this is one Black Friday sale you don’t want to miss. Score matching holiday pajamas for the whole family, booty-flattering denim, cozy loungewear, and plenty of cold-weather styles for half-off through November 30.

Alo Yoga

One activewear brand we’re shopping this Black Friday is the ultra-popular and celeb-loved Alo Yoga. Shoppers can enjoy up to 70 percent off hundreds of leggings, sports bras, tops, coats, and more, including best-selling styles like the Moto Leggings and High-Waist Airlift Leggings.


Macy’s is slashing prices on over 150,000 items this Black Friday, meaning whatever you’re in the market for, you’re sure to find it here (at a price you can’t resist). Aside from unbeatable deals on home decor, kitchenware, and beauty products, Macy’s is full of markdowns on stylish clothing and accessories for men, women, and kids.

Saks Fifth Avenue

For luxe beauty products and designer labels for less, Saks Fifth Avenue’s Thanksgiving sale is definitely the place to go. Through November 29, take up to 70 percent off coveted styles from Max Mara, Valentino, The Row, and more.

The Outnet

Discount designer retailer The Outnet is already known for its ridiculously low prices (for what it sells, anyway), but this Black Friday, shoppers can find even deeper discounts — we’re talking up to 75 percent off — on labels like Stella McCartney, Valentino, Jimmy Choo, Theory, Balmain, and La Perla. Shop statement-making coats and jackets for under $250, luxurious gifts for under $150, cozy knitwear for $150 or less, and more of the season’s hottest styles on super sale.

Girlfriend Collective

Sustainable activewear brand Girlfriend Collective is offering shoppers 25 percent off sitewide through November 30. Take advantage by snagging a pair of its best-selling compression leggings (which are made in part from 25 water bottles) and a matching sports bra, or try the ultra-popular high-rise bike shorts.


Whether you’re pregnant, just had a baby, or looking for the perfect gift for an expecting loved one, you’ll want to check out the Hatch Black Friday sale. Take 25 percent off sitewide through November 30 (some exclusions apply) by entering the promo code RETAILTHERAPY2020 at checkout.


Lululemon is taking advantage of the holiday weekend and slashing prices on some of its most popular activewear styles, including leggings, sports bras, shorts, accessories, and more. Hurry —sizes are already selling out.


Everlane is hosting its first-ever Black Friday sale! This is huge news for brand fans, as some of the discounts are even better than the Choose What You Pay sales. Shoppers can enjoy up to 40 percent off a fabulous selection of Everlane’s most popular styles, including cashmere sweaters, denim, and more.


Looking for ridiculously affordable cashmere? Through November 29, customers can take 40 percent off sitewide at Naadam with the promo code BLACKFRI40 at checkout (some exclusions apply).

Richer Poorer

Stock up on all things comfy and stylish at Richer Poorer’s Black Friday sale. The brand is slashing prices sitewide through November 30. Shoppers can enjoy 30 percent off sitewide — including 30 percent off all sale items!

Best Black Friday Shoe and Accessories Deals

Tory Burch

The Holiday Event at Tory Burch is the perfect time to treat yourself to the chic handbag, luxe boots, or trendy jewelry that you’ve been eyeing all season long. Through November 30 at 11:59 p.m. PT, shoppers can enjoy 30 percent off purchases of $250 or more (including sale items) with the promo code THANKS.


Looking for cozy footwear for the cold months ahead? You’ll want to hit up the deals going on at Ugg ASAP. Shoppers can enjoy up to 60 percent off a slew of new markdowns.


Stock up on protective face coverings for the whole family this Black Friday at celebrity-loved label Masqd. Through December 4, you can enjoy 30 percent off sitewide and 40 percent off purchases of $150 or more.


Through December 1, Zappos is offering incredible holiday deals on shoes, clothing, cold-weather gear, and so much more — including up to 50 percent off on brands like Sorel, Crocs, and Levi’s and up to 20 percent off Nike, Spanx, and L.L.Bean.

Hunter Boots

Refresh your rain boot collection with a pair of classic Hunter Boots. For 24 hours only, the brand is offering 30 percent off a curated selection of styles.


In the market for a new handbag? Head over to Coach, where you can score 50 percent off select best-sellers and 30 percent off select styles with the promo code THANKS30. Our top sale picks include this scalloped leather saddle bag for half-off and the Tabby shoulder bag for $118 off its original price.

Kate Spade

This Black Friday, Kate Spade is offering 50 percent off sitewide during its Big Deal Friday Sale. Score handbags, accessories, jewelry, ready-to-wear, and more for half-off when you enter the promo code TGIBDF at checkout.


Looking for a pair of shoes that’s equally stylish and comfortable? Then head to the Holiday Sale going on at Vionic and take 30 percent off select shoe styles through the end of December. We’re eyeing this pair of classic leather loafers for under $100 and these trendy black-and-white snakeskin slip-on sneakers for $65.


Treat yourself or a loved one to a luxurious leather handbag from Meghan Markle-loved label Strathberry for up to 60 percent off. Choose from chic styles like the popular East/West Crossbody bag and the colorblocked Mini Crescent shoulder bag, both of which are timeless, elegant, and super on-trend.


BaubleBar is loved by celebs like Julia Roberts, Lizzo, Meghan Markle, and Jessica Alba, and this holiday weekend, customers can enjoy 25 percent off sitewide.

Rebecca Minkoff

Rebecca Minkoff’s Thanksgiving Sale is the perfect opportunity to scoop up an iconic handbag for less. Enjoy 30 percent off orders of $150 or more with the promo code TAKE30.

Kendra Scott

Kendra Scott jewelry has been seen on the likes of Blake Lively and Zendaya, and this Black Friday weekend, it’s offering shoppers 30 percent off sitewide and 25 percent off its fine jewelry and sterling silver collections, which rarely go on sale.

Best Black Friday Beauty Deals


Get your hands on coveted beauty tools and products for less at Sephora’s Black Friday sale, which has savings on brands like Amika, Nars, Briogeo, Drunk Elephant, Laura Mercier, and more. You can even score discounts on limited-edition holiday sets from Selena Gomez’s Rare Beauty line, Ouai, Anastasia, and Olaplex, as well as 50 percent off select Sephora Collection palettes, eyeliners, and hair products.


At Ulta’s Black Friday sale, you’ll find everything from hair tools to makeup sets to skincare products. Shop Kylie Cosmetics for under $10, First Aid Beauty lotions and body washes for 50 percent off, Chi hair straighteners for 40 percent off, and hundreds of more incredible deals on brands you love.

Olive & June

Olive & June’s at-home manicure sets have blown up in sales this year, and Black Friday is your chance to score one for way less. Through November 30, you can take 25 percent off sitewide with the promo code MAGIC25, plus enjoy free shipping on orders of $20 or more.


Time to stock up on your favorite BareMinerals products! Through November 28, you can score 25 percent off sitewide when you use the promo code FAVEFRIDAY at checkout (some exclusions apply). Plus, you’ll receive a four-piece gift set with a $75 purchase.

True Botanicals

Enjoy 20 percent off sitewide at True Botanicals through November 30, plus free shipping. It’s the perfect opportunity to stock your bathroom with best-selling products like the Renew Pure Radiance Oil and Vitamin C Booster, both of which will leave your skin nourished and glowing.


Kosas is offering shoppers up to 30 percent off orders of $75 or more, 25 percent off orders of $50 or more, and 20 percent off orders of $25 or more. Stock up on beauty essentials like the Tinted Oil Foundation and ultra-hydrating lip balm.


Japanese beauty brand Tatcha is giving customers 20 percent off sitewide through November 28. Pick up skincare products like its best-selling Luminous Dewy Skin Mist and The Water Cream, which have both garnered thousands of five-star ratings.

The Beauty Spy

Trendy beauty retailer The Beauty Spy is not only offering 20 percent off sitewide through November 30, but it’s also dropping Daily Doorbusters, which will feature new deals each day on top-rated products.


Through November 30, Dermstore shoppers can take up to 30 percent off top-rated beauty brands, including Sunday Riley, EltaMD, Harry Josh ProTools, Revitalash Cosmetics, and so many more with the promo code SHARETHELOVE at checkout.

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