Artists including Third Eye Blind, City & Colour, Silversun Pickups, Guster and Frank Turner participated in the national campaign
On Thursday, three Chicago public schools were each given $10,000 in grants that will provide musical instruments and equipment.
Toyota and VH1 “Save The Music” presented the grants to John Spry Community, Goudy Technology Academy and Daniel Boone Elementary.
At the school-wide assembly held at John Spry Community, a performance by the Chicago rapper Sir the Baptist brought everyone to their feet.
At one point, he invited 30 music students from all three schools to join him on stage to perform a rendition of “Wake Up.”
The grant was made possible through an interactive festival activation and social media campaign at music festivals nationwide.
People at the festivals were invited to write or draw their answer to the question, “What does music mean to you?” on a globe made out of multicolored plexiglass.
Throughout each festival, the mural evolved as more hand drawn pieces were added to the work.
At the event, Sir the Baptist answered the very same question.
“It can be education, it can be salvation, it can be family, it can be everything,” he said. “Music saved my life. When my dad died when I was 11, I had nothing but music.”
Toyota was able to fulfill a $40,000 donation to VH1 Save The Music, which was able to give three Keys + Kids grants at the three schools. Each of three grants included a Casio Celviano Grand Hybrid GP-500 Piano and three Casio WK-7600 Music Workstations.
“We are gearing up to celebrate 20 years at VH1 Save The Music and partners like Toyota have helped significantly with our mission to ensure music is a part of every child’s complete education,” says Henry Donahue, executive director of VH1 Save The Music Foundation. “We’re thrilled to be in these communities and that our work over the summer has brought instruments and music back to these schools.”