Human Interest Pamela Anderson Joins Bumble to Help Survivors of Domestic Violence: 'Give Love Another Chance' The Valentine's Day partnership, which includes a donation to the National Domestic Violence Hotline, was inspired by Anderson's Netflix documentary Pamela, a love story By Abigail Adams Abigail Adams Instagram Twitter Digital News Writer, PEOPLE People Editorial Guidelines Published on February 14, 2023 01:20 PM Share Tweet Pin Email Photo: Jonny Marlow Pamela Anderson and Bumble are joining forces this Valentine's Day. PEOPLE can exclusively reveal the Baywatch alum, 55, and the women-empowering social networking app are teaming up to help survivors of domestic violence. As part of the partnership, Bumble founder and CEO Whitney Wolfe Herd will personally donate to the National Domestic Violence Hotline "on behalf of Pamela and survivors everywhere," according to a press release. "Pamela is a powerful voice for women everywhere and her experiences and unwavering dedication to helping others epitomizes Bumble's mission to empower women," Wolfe Herd says. Pamela Anderson on Finally Telling Her 'Whole Story' in Her Own Words: 'It's Been a Healing Process' The actress — whose memoir Love, Pamela recently became a best-seller — provided PEOPLE with the following statement about the initiative she's launching with the app: "When Bumble's founderWhitney Wolfe Herd,approached me with an ideato join forces on Valentine's Day,and make a donationto the National Domestic Violence Hotline, "I was moved… "Stepping into the unknownhas always appealed to me —and in doing soI hope to help empowerand inspire other womento give love another chance." 5 Real-Life Love Stories That Will Warm Your Heart This Valentine's Day Anderson is also at the center of a new Netflix documentary titled Pamela, a love story, which follows Anderson's growth "from small-town girl to international sex symbol, actress, activist and doting mother," according to IMDb. Bumble says its partnership with Anderson formed after Wolfe Herd watched the film, which left her "deeply moved." Speaking with PEOPLE ahead of the film's Jan. 31 premiere, Anderson said going back in time to tell her story has been "emotional" for her. "It's just all these wonderful memories and hard memories," she said at the time. "But I wanted to go back into those feelings and feel those feelings."