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February 14, 2019 03:33 PM

Instagram’s latest campaign is a picture-perfect way to celebrate Black culture.

The photo-sharing app is honoring Black History Month with #ShareBlackStories, its month-long initiative to feature Black art and creations while encouraging social media users everywhere to use effects, filters, and the hashtag to participate in the celebration.

“You can #ShareBlackStories by using new creative tools, conceptualized by Black voices at Instagram, including camera effects inspired by the rich cultural history of telling stories through African mud cloth patterns,” officials wrote in a statement.

The company will even use its own Instagram account (@Instagram) to join in on the fun, sharing short films on its IGTV channel beginning on Feb. 19 and highlighting the work of creators like Uzumaki Cepeda,Tawny Chatmon, and Paola “Pao Pao” Mathé.

RELATED STORYTeacher’s Powerful Black History Month Lesson About Slavery Goes Viral: ‘They Didn’t Steal Slaves’

Instagram is just the latest company to take part in the national, month-long holiday.

Snapchat recently launched a virtual art gallery filled with works from young Black artists, according to AdWeek. Artists include Gianni Lee, Bianca Pastel, Jessica Spence, and Paracosm.

Snapchat officials have called it the first-ever augmented reality museum dedicated to young Black artists, AdWeek reported.

Meanwhile, Lyft has vowed to provide a free ride (up to $10) to a local cultural site that celebrates Black history and culture, officials announced last week.

“At Lyft, we believe in recognizing, celebrating, and supporting the contributions of incredible Black women and men throughout history and within our communities today,” the statement reads.

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