The person behind the lightly speckled brown egg that usurped Kylie Jenner's throne has been revealed!
For weeks, a simple egg has been the talk of the town after a photo of the brown oval amassed more than 52 million “likes” — surpassing that of Jenner’s snapshot of daughter Stormi five days after her birth in February 2018.
Now, after weeks of wondering just who was behind the Instagram-breaking photo, the public has finally heard from Chris Godfrey, a 29-year-old advertising creative living in London. Godfrey revealed his identity to the New York Times.
He told the publication that he was inspired after learning that the 21-year-old Keeping Up with the Kardashians star held the record for the most “likes” on the social media site.
“An egg has no gender, race or religion. An egg is an egg, it’s universal,” Godfrey said. “Could something as universal and simple as an egg be great enough to beat that record?”
With that, Godfrey teamed up with friends Alissa Khan-Whelan, 26, and C.J. Brown, 29, to take on the challenge. And they succeeded. In just a matter of days, the photo of the lightly speckled brown egg, named Eugene, had toppled Jenner’s record (Jenner’s was just shy of 19 million “likes”).
“People have fallen in love with this egg, and Eugene the egg wants to continue to spread positive messages,” Khan-Whelan told the Times.
Godfrey noted that it seemed to be kids and teens who took to the egg the most, with interactions with the group peaking between 3 and 4 in the afternoon, “when school was out.”
“I think it was perhaps the younger generation,” Godfrey said. “In the schools and stuff, it started to spread. It sort of spread through playgrounds.”
The egg took the Internet by storm, even attracting a fan base — aptly called #EggGang. The popularity even landed the egg a Super Bowl ad which aired on Hulu.
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The commercial was a partnership with the nonprofit Mental Health America.In the 30-second spot, the animated egg begins by introducing itself.
“The pressure of social media is getting to me,” the egg continued. “If you’re struggling, too, talk to someone.”
Now, the trio has received several offers as a result of the egg, but they say they’re just focused on spreading positivity, according to the Times.
“It’s not really about me,” Godfrey told the publication. “It’s just about the egg and sort of where we can take it and what we can do with it.”