Human Interest Amazon's Alexa Can Help Change Subject of Conversation During Christmas Arguments Fun debate questions and thoughtful responses are set up on the virtual assistant to lighten the mood if a heated holiday conversation occurs By Joelle Goldstein Joelle Goldstein Twitter Joelle Goldstein is a TV Staff Editor for PEOPLE Digital. She has been with the brand for five years, beginning her time as a digital news writer, where she covered everything from entertainment news to crime stories and royal tours. Since then, she has worked as a writer-reporter on the Human Interest team and an associate editor on the TV team. In her current role, Joelle oversees all things TV and enjoys being able to say she has to watch The Kardashians, Dancing with the Stars and America's Got Talent for "work". Prior to joining PEOPLE, Joelle was employed at The Hollywood Reporter. She graduated from Ithaca College with a degree in Television-Radio (and an appearance in the NCAA Women's Volleyball Final Four!) People Editorial Guidelines Published on December 18, 2019 04:27 PM Share Tweet Pin Email Photo: AP/REX/Shutterstock Amazon’s Alexa just might come in handy during arguments this holiday season. In anticipation of heated conversations between family members on Christmas, the online retailer announced a feature that allows the virtual assistant to change the subject of the conversation. According to Amazon, a survey conducted by a team of researchers found that 6:30 p.m. on Christmas Day is the time that family arguments are most likely to begin in the U.K. In the event that the family fun turns to family fiasco, people can use the phrase, “Alexa, change the subject,” which will prompt the virtual assistant to ask a series of distracting debate questions. Anything from “What’s your favorite animal, and why?” to “Is Die Hard a Christmas movie?” may be asked by Alexa. Other questions include “If you could have any superpower, what would it be, and why?”, “Do you have a celebrity crush? Who is it? And why?” and “Pineapple on pizza was the greatest culinary development of the 20th century. Discuss…” Amazon Echo speaker with programmed Alexa. Amazon No Joke, Amazon Prime Members Can Get an Echo Dot for $0.99 Right Now Besides the time of day that family arguments are most likely to start, the survey — which was conducted in the U.K. — also determined who the squabbles commonly involved, how long families spend together over the holiday break, and what the arguments will be about. Of the 1,500 Britains who were surveyed, the report found that the average family spent 75 total hours together, with 46 percent of those people admitting that their family time ultimately ends up being stressful. According to the study, 25 percent of people said they’re most likely to argue with their mother, but a majority claimed the dispute occurred between siblings. Money turned out to be the leading cause of the arguments (27 percent) but was closely followed by what to watch on television (25 percent) and general bad behavior (22 percent). Other reasons for familial disagreements in the U.K. included bad gifts, relationships, television spoilers, and who has to clean up Christmas dinner. RELATED VIDEO: 10 Household Chores You Can Outsource to Amazon Surprisingly, researchers also noted that relatives are more likely to fight over the rules of a board game and family gossip than about politics. As for what happens when these squabbles occur? According to reachers, 43 percent of people said they refrain from commenting on the matter or walk away, while others said they attempt to diffuse the situation with a creative distraction. Some of these methods included offering food and drinks (34 percent), asking someone to go for a walk and get some fresh air (28 percent), suggesting everyone plays a game (21 percent), sharing a funny video (13 percent), and spontaneously singing or dancing (14 percent). The survey also concluded that the average person is five times more likely to attempt to shift the topic of conversation when these holiday arguments occur.