Whitney Port's New Line Is Totally Disposable — and That's the Whole Idea
Whitney Port’s latest collaboration is a little cheekier than the Hills vet’s past projects.
The fashion designer and mom-to-be recently announced a new collaboration with disposable dishware company Cheeky, and the lemon-patterned paper plates and confetti-covered cups are too cute to miss.
“When I was designing my clothing line, I would find a print that I love and then decide what to make with it,” Port tells PEOPLE. “And that was very much what we did here.”
Although some paper plates can give a party that thrown-together feel, Port’s designs, available in Target stores starting March 27, bring a punch of personality to casual bash. Another bonus: With each purchase, Cheeky donates a meal to a person in need through nonprofit organization, Feeding America.
“It’s not only for people who want to create a beautiful tablescape, it’s for people who want to do that and give back and feel good about themselves,” says Port, who also recently signed on as creative head of charity-centric flower delivery company Bloom2Bloom. “It’s so easy to do, since all you have to do is buy a set of plates.”
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Casual is key for Port, who prefers to host parties at the L.A. home she shares with husband Tim Rosenman. The couple doesn’t want guests to have to be “stiff” with their china, she explains. “It’s just not who we are.”
She adds, “For us, it’s really all about comfort and making our guests feel at home. Casual, barbecue-type stuff is our favorite.”
The couple also has their entertaining style down to a (rather adorable) science.
“He’s usually the chef. He makes all of the food, and I create the atmosphere,” she says.
After conquering dinnerware and florals, does Port have more home décor lines in store?
“This has definitely inspired me to think about that more,” she says. “It’s been so much fun and it’s something that’s so gratifying in a different way, that I’d for sure think about it.”