Learn all about the company that chooses the Color of the Year

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Credit: Pantone

Pantone has announced Ultra Violet as its Color of the Year for 2018, but just who are the experts that make this decision each December?

Pantone got its start in 1963. Founder Lawrence Herbert created a system for identifying, matching and communicating colors for consistency across the print and textile design industries. His initial work led to the Pantone Matching System, a book that standardized colors across these fields.

Since then, Pantone has rolled out a variety of tools that continue Herbert’s vision. Their CMYK (that’s cyan, magenta, yellow, and black — the colors all their hues are mixed from) Guides are essential in the graphic design world, providing information on how to best reproduce swatches on computers, printing presses and more. Their Fashion, Home + Interiors system has also become vital to our day-to-day, helping to specify colors used in textile and clothing manufacturing.

The company’s most well known segment, though, is the Color Institute, which makes the oft controversial prediction of what color we’ll supposedly be seeing everywhere in the upcoming 365 days.

The facility studies how, “color influences human thought processes, emotions and physical reactions, furthering its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively,” according to its website.

Another poplar aspect of the company is their Pantone Universe product line, which sells stationery, notebooks, mugs, and even holiday ornaments in popular hues.

Thanks to the minds at the Institute, our heads are already spinning with ways to incorporate Ultra Violet into our lives for 2018.