WATCH: West Elm's Latest Collaboration Is the Ultimate in California Cool
How do you bottle that effortless, laid-back vibe every California home seems to possess?
If you’re West Elm, you tap the coolest Los Angeles design firm in the game and tell them to create pieces they want to have in their own spaces.
For their latest buzz-worthy collaboration, the Brooklyn-based home furnishings company has joined forces with Commune Design, the creative collective that’s responsible for the design of the L.A. and Palm Springs Ace Hotels, stores for everyone from Heath Ceramics to Juicy Couture and private residences for Hollywood’s elite. For their West Elm line, however, they’re creating gorgeous furniture, lighting and accessories that anyone can have — and everyone will want.
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“What inspires me the most about design today is how democratic it is, and how available it is,” says Commune co-founder Roman Alonso. The 50+ pieces in the West Elm line, which is available online August 2, start at just $39. And while they work their way up into the thousands for large furniture items, Alonso and his design partner, Steven Johanknecht, want you to hold onto these pieces for a long, long time.
“We all move so much and it’s hard to keep things with you, but you always hold onto your favorite stuff,” explains Alonso. And there are quite a few candidates for future family heirloom among their boho-cool creations. The guaranteed best seller of the bunch? A scene-stealing fuzzy white armchair that would feel right at home in an eccentric celebrity hideaway.
And what of capturing that elusive California cool? “There’s a freedom that exists on the West Coast,” says Johanknecht. While the new collection is far from Hippie-chic, there’s an undeniable bohemian feeling. (For the record, the firm’s name is a reference to the community of designers it employs, not the group living setup.)
Throw pillows decorated with pale leather shapes and a single tassel look like they belong in a Venice Beach bungalow. A sexy armless sofa is straight out of a mod desert home occupied by the Rat Pack. Says Alonso, “California has always been a huge influence in our work.”
Shop the full assortment of West Elm x Commune online at westelm.com on August 2.