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People from the U.S. to India are sharing before-and-after photos of the litter-filled areas they've cleaned as part of the #trashtag challenge

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March 15, 2019 10:03 AM

The Internet is rife with viral challenges and memes producing funny videos and witty captions. But the latest sensation has social media users everywhere getting their hands dirty.

Thanks to the #Trashtag challenge, countless people are cleaning up their neighborhoods and sharing before-and-after photos of the good deed. Hundreds of pictures on several social media apps show the good Samaritans filling up garbage bags with trash.

“The community in my home town in Mexico got together and cleaned up garbage #TrashChallenge #TrashChallenge #trashtag,”  one person tweeted alongside a photo of a group cleaning trash from the mountainside. Another tweeter wrote: “Another #trashtag challenge accepted! Help keep our streets clean.”

Although the #trashtag has reportedly been around for a few years, the challenge took off — reaching viral status — earlier this month when Byron Román shared a Facebook post encouraging “bored teens” to pick up litter. Román posted his own before-and after photo, showing a wooded area that had been filled with trash now cleaned with green garbage bags lined up on the ground.

“Here is a new #challenge for all you bored teens. Take a photo of an area that needs some cleaning or maintenance, then take a photo after you have done something about it, and post it. Here are the people doing it #BasuraChallenge #trashtag Challenge, join the cause. #BasuraChallengeAZ.”

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Román’s post has been shared more than 332,000 times and has amassed at least 100,000 “likes.” The #Trashtag now boasts more than 30,000 posts on Instagram, and hundreds of thousands more on Facebook and Twitter. A global sensation, people from Belgium to India are taking part in the challenge and sharing the evidence online.

“When teens get bored, that’s like the worst thing you can ever have — actually, any person being bored,” Román told Time magazine. “So, I thought maybe someone will pick up the challenge and do something positive about it … We’re all in this together.”

Along with sharing photos, social media users seem to be enjoying participating in a challenge that is not only viral, but serves their communities as well.

“I like this #trashtag challenge a lot more than kids choking on cinnamon or eating TidePods,” one person quipped in a tweet. “Way to go, humanity.”

Another social media user wrote: “#Trashtag is awesome, never thought I’d support one in a non sarcastic fashion. I sure hope this challenge sticks around.”

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