Target Is Launching a New Home Line: Here's Everything We Know About 'Opalhouse'
Get a Sneak Peek of Target's 'Opalhouse' Line
Get yourself to a big red cart: Target is introducing a new home decor line!
The superstore announced on Tuesday that it will launch Opalhouse, a globally inspired collection of furniture and decorative accessories. The line will be available to shop in stores and online on April 8, but we've got a sneak peek at the pieces.
What Makes It Different
The line includes richly textured pillows and throws in jewel-tone hues that are a million miles from its most recent major release, the farmhouse stylings of Chip and Joanna Gaines' Hearth & Hand with Magnolia collection.
Something for Every Style
Opalhouse represents an "eclectic aesthetic" that gives shoppers "multiple styles to mix and match in order to create a personalized look," according to a press release from Target.
It Has Artsy Origins
The collection also includes original paintings and artwork made by Target designers while they were hunting for inspiration around the world. This watercolor wallpaper combines a bird spotted on a street in Lisbon with flowers found in a market in Paris, according a post on the company's Bullseye View blog.
Favorites Stick Around
Perennially popular motifs, like the pineapples seen here, also make an appearance in the worldly lineup.
Preview the Pieces
A velvet lumbar pillow in citrus yellow brightens up a neutral sofa, and this one features a herringbone texture that gives it an artisinal quality.
This sweet elephant in a woven natural fiber hides a surprise: remove the top and he becomes a planter.
Ikat Hand Towels
Far from all-white hotel towels, this ikat-inspired motif looks like it was picked up in a far-flung market.
This curvaceous seat lends a vacation-ready tropical feel to any space.
Embellished Throw Pillow
Red and pink aren't just for Valentine's Day. This pillow with 3D accents gives a nod to several international textile traditions.
A pattern that's somewhere between Indian bone inlay and lace gives this simple mirror added visual interest.
Tasseled Bath Mat
A Moroccan-inspired mat offers a hint of color and quirky irregular shapes to break up a boring bathroom.