Fashion designers and glam squads are used to getting their names dropped by celebrities on Instagram. But paint companies? Not so much.
Lucky for Casey and Jamie Davis, the founders of Los Angeles–based Portola Paints & Glazes, Selena Gomez, 24, is looking to change that.
On Thursday, the eco-friendly paint company shared a photo of a brand new color being mixed up on their Instagram: a rich purple hue called Revival, after Gomez’s latest album. “Holler at my girl @selenagomez cause our new color Revival is lit,” they captioned the picture.
In response, Gomez — currently the most followed person on Instagram with 110 million devoted double-tappers — shared a photo of cofounder, Jamie, who is married to her trainer, Amy Rosoff Davis. “Proud of my trainers husband cause he’s goals for real @amyrosoffdavis @portolapaints,” she captioned the photo, which currently as 1.5 million likes and 11.2k comments.