People.com Lifestyle Home See Inside JAY-Z's Serene and Minimalist Los Angeles Office, 'Conducive to Ideas and Conversation' The rapper’s long-time designer opened up to Architectural Digest about the inspiration behind Roc Nation's Los Angeles office By Vanessa Etienne Vanessa Etienne Twitter Vanessa Etienne is an Emerging Content Writer-Reporter for PEOPLE. Prior to joining in April 2021, she served as a reporter for Men's Health Magazine and BET Digital after freelancing for publications such as The New York Times and Everyday Health. Originally from northern Virginia, Vanessa is a proud Haitian American with a love for R&B music and mental health topics. She graduated from North Carolina State University with a bachelor's in Communication and Public Relations before earning her master's degree in Journalism from the City University of New York. People Editorial Guidelines Published on September 7, 2021 02:27 PM Share Tweet Pin Email Photo: Shade Degges /AD; Inset: Kevin Mazur/Getty JAY-Z's Los Angeles office, in his Roc Nation headquarters, is the perfect definition of luxury and serenity. And there's one man the rapper trusts to create just that kind of a retreat. Designer Willo Perron, who has worked with stars including Rihanna, Kanye West, Lady Gaga, Drake, and more, has worked for nearly a decade with JAY-Z on a variety of projects. So when it was time to create the Roc Nation space, Perron had nearly free reign, he tells Architectural Digest in the magazine's October issue. "He's given me lots of freedom to explore and develop concepts that I find intriguing. The only boundaries I had for the office were the number of desks and offices. Beyond that, they trusted us," he said. Shade Degges /AD Million Dollar Listing's Steve Gold Shows Off the SoHo Penthouse Loft He Bought from His Client Though the "Empire State of Mind" rapper is known for his luxe lifestyle, Perron said he wanted to avoid anything flashy, sticking with neutral tones and aiming to keep things minimalist with a focus on technology. Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories. The central meeting and dining area incorporates chunky marble counters and textured wall accents. Meanwhile JAY-Z's private office includes a Charlotte Perriand desk, Marcel Breuer lamp, a Gio Ponti mirror, and seating that mixes classic and cool (from Oscar Niemeyer to Rick Owens). Perron told the outlet that he selected pieces that specifically tell a story of evolved modernism. "I didn't want it to feel like a caricatured media or management office, with music blaring and video screens everywhere. I wasn't interested in that kind of sensory overload," Perron explained. "I wanted to do the opposite, to create a zen environment conducive to ideas and conversation, a space where you can actually think." Fernando Marroquin / AD See Inside Mila Kunis & Ashton Kutcher's Modern L.A. Farmhouse: 'We Wanted a Home, Not an Estate' Throughout the office are also a number of art pieces created by African American artists, highlighting the works of emerging talents, and greenery — in which Perron hoped to keep a sense of restrained luxury. "We wanted something less predictable," the designer said, comparing the Roc Nation L.A. outpost to its N.Y.C. counterpart. "This felt more experimental and more appropriate for L.A. It's all about the vanguard of culture." Read the full feature and see more photos in the October issue of Architectural Digest or visit archdigest.com.